Ninja Scripts Academy

Google Ads from top to bottom: basic, intermediate and advanced. With real examples, best practices and the gaps the scripts fill. 🔄 Syllabus reviewed and updated every month with the latest Google Ads news · 🎧 Every lesson also in audio · 🖍️ Highlight and save your favourite lessons to come back to them.

🌐 Lessons are in Spanish for now; the English version is in preparation.

⚠️ Important: this training is a free service with no support. We do not answer questions about the training content or about managing your campaigns. Ninja Scripts support channels (email and Telegram) are reserved exclusively for the use of the suite’s scripts — not for Google Ads training. Thank you for understanding: it lets us keep expanding the Academy every month.

📰

Google Ads news — what changes, week by week, in the open.

See the latest →

The Ninja Scripts Google Ads training — from the very basics to advanced, with real examples and the answers you will not find in Google help. 202 lessons and 32 h 49 min of training, plus the script manuals. The whole Basic level is free: you only need to create your account (no card). Create my free account →

What the free account includes — full lessons, never cut short; the rest are listed with a 🔒

🟢 Basic

100 % of the training · 45 of 45 lessons

🔵 Intermediate

50 % of the training · 30 of 60 lessons

🟠 Advanced

25 % of the training · 23 of 97 lessons

Ninja Scripts Suite subscribers get 100 % of the three levels, every new lesson each month and the study tools: 🎧 audio for every lesson, ⭐ favourites and 🖍️ highlights. See the subscription →

💡

What would you like to learn that is not here yet?Suggest a lesson, a module or a case study. We read every suggestion and use them to decide what we write each month.

💡 Suggest new content

Showing only ⭐ Quality Score lessons at the Basic level.

Click a module to see its lessons ·

Basic training

5 lessons · 46 min

MODULE 1How advertising on Google works1 lessons · ⏱️ 10 min

📖

Ad Rank and Quality Score: what the «quality» Google rewards is made of 🔑 With a free account

The three ingredients of Quality Score (expected CTR, ad relevance and landing page experience), the thresholds that keep you out of the auction and what that number from 1 to 10 really means.

⏱️ 10 min · qs busqueda

MODULE 2Inside the account — structure, campaigns, ad groups and MCC1 lessons · ⏱️ 9 min

📖

Ad groups: the unit of relevance 🔑 With a free account

How to group keywords by intent so the ad fits, how many to put in each group, the «junk drawer» mistake and a three-step method for designing groups from scratch.

⏱️ 9 min · busqueda qs anuncios

MODULE 4Text ads (RSA) — copywriting and assets1 lessons · ⏱️ 9 min

📖

The landing page: where the click converts (or is lost) 🔑 With a free account

The half of the ad that lives outside Google Ads — consistency with the message, speed, mobile, a single action — plus the ten-point checklist to run before you send traffic to a page.

⏱️ 9 min · anuncios qs medicion

MODULE 7Inside Google Ads — reports, columns and segments1 lessons · ⏱️ 9 min

📖

The columns that matter: recommended sets by level 🔑 With a free account

How to customise and save column sets, what to look at at campaign, ad group, keyword and ad level, and the «hidden» columns that count the most — impression share, Quality Score components and conversions by date.

⏱️ 9 min · busqueda medicion qs

MODULE 8Beginner mistakes — real anonymised cases1 lessons · ⏱️ 9 min

📖

Structure mistakes: the «General» campaign, brand mixed in and the junk drawer 🔑 With a free account

Four organisation mistakes that show up in almost every inherited account, with a real anonymised case of each, how to spot them in five minutes and how to fix them without losing your history.

⏱️ 9 min · busqueda qs

🎧

Open lesson ↗