Ninja Scripts Academy
Google Ads from top to bottom: basic, intermediate and advanced. With real examples, best practices and the gaps the scripts fill. 🔄 Syllabus reviewed and updated every month with the latest Google Ads news · 🎧 Every lesson also in audio · 🖍️ Highlight and save your favourite lessons to come back to them.
🌐 Lessons are in Spanish for now; the English version is in preparation.
Ninja Scripts Suite subscribers get 100 % of the three levels, every new lesson each month and the study tools: 🎧 audio for every lesson, ⭐ favourites and 🖍️ highlights. See the subscription →
Showing only 🥷 Scripts lessons at the Basic level.
Basic training
9 lessons · 1 h 22 minWhat you control and what the algorithm decides: the advertiser's levers 🔑 With a free account
The decision map of an account — keywords, ads, bids, budget, targeting and measurement — and the ever-shifting border between what you command and what Google automates.
Manager accounts and access: managing several accounts without losing control 🔑 With a free account
What a manager account (MCC) is, when you need one, the access levels and the golden rule for working with agencies and freelancers — you never hand over ownership of the account.
Negative keywords: the control you do keep 🔑 With a free account
What a negative is, how its match types work (yes, negatives are literal), where to put them, the universal starter list and the mistakes that block good traffic.
The search terms report: the weekly routine that pays for the account 🔑 With a free account
Where it is, how to read it, the three decisions per term (add, add as negative, leave it), how much data you need to decide and a 20-minute weekly routine.
Testing and improving ads: the asset report and continuous optimisation 🔑 With a free account
How to read which pieces of the ad are working (asset report and combinations), when to change and when to wait, the «one piece at a time» rule and why an ad is never finished.
Where NOT to touch: the ten management mistakes that sabotage an account 🔑 With a free account
Changing targets every other day, cutting the budget of what works, pausing at weekends, dangerous automated rules, accepting recommendations blindly... and the change rule that avoids nearly all of them.
Auditing your tracking: the routine that tells you your data is trustworthy 🔑 With a free account
The status of each conversion action, the diagnostics, comparing with the CRM, duplicates and spam, the monthly end-to-end test and the signs that tracking has broken.
Change history, alerts and the 30-minute weekly routine 🔑 With a free account
The change history (who touched what and when), notifications and rules that warn you, how to handle the Recommendations tab, and the weekly routine that pulls together everything you learned at Basic level.
Management and access mistakes — and the Basic level exit checklist 🔑 With a free account
The account that belonged to the agency, deciding on three days of data, never reading search terms, reports with no CRM, access for people who left… and the checklist that certifies an account is properly set up.