Ninja Scripts Academy
Google Ads from top to bottom: basic, intermediate and advanced. With real examples, best practices and the gaps the scripts fill. 🔄 Syllabus reviewed and updated every month with the latest Google Ads news · 🎧 Every lesson also in audio · 🖍️ Highlight and save your favourite lessons to come back to them.
🌐 Lessons are in Spanish for now; the English version is in preparation.
Ninja Scripts Suite subscribers get 100 % of the three levels, every new lesson each month and the study tools: 🎧 audio for every lesson, ⭐ favourites and 🖍️ highlights. See the subscription →
Showing only 💰 Bids and budgets lessons at the Basic level.
Basic training
11 lessons · 1 h 42 minThe Google Ads auction: what happens every time somebody searches 🔑 With a free account
The mechanism that decides which ads appear, in what order and how much each one pays — and why the highest bidder does NOT always win.
What you control and what the algorithm decides: the advertiser's levers 🔑 With a free account
The decision map of an account — keywords, ads, bids, budget, targeting and measurement — and the ever-shifting border between what you command and what Google automates.
How to organise your campaigns (and why names matter less than you think) 🔑 With a free account
Real criteria for splitting campaigns — goal, product, location, budget, brand vs generic — a naming convention that survives the years, and the reason professionals identify campaigns by their ID.
The campaign settings that can ruin you without you knowing 🔑 With a free account
Search partners, Display expansion, «presence or interest» in locations, languages, ad rotation, device adjustments — the boxes Google ticks by default and that are worth reviewing before you switch any campaign on.
The daily budget: how it really works (and why one day you spend double) 🔑 With a free account
The daily average, the double-spend cap, the 30.4-day monthly limit, the «limited by budget» warning, how to set your first budget and when a shared budget makes sense.
The map of bidding strategies: manual, automated and Smart Bidding 🔑 With a free account
What each strategy does (Manual CPC, Enhanced CPC, Maximize clicks, Maximize conversions, Target CPA, Maximize conversion value, Target ROAS, Target impression share) and which to choose depending on the stage of the account.
How Smart Bidding learns: signals, learning period and minimum data 🔑 With a free account
What the algorithm looks at in each auction, what the «Learning» status means, the 50-conversion benchmark, why changes restart the learning and how to live with it without sabotaging it.
How to set a realistic target CPA or ROAS (not the one you'd like) 🔑 With a free account
Working out the target from margin and customer value, checking it against your history, the mistake of setting the target you want instead of the one you can reach, and how to close in on the real target in 10-20% steps.
Where NOT to touch: the ten management mistakes that sabotage an account 🔑 With a free account
Changing targets every other day, cutting the budget of what works, pausing at weekends, dangerous automated rules, accepting recommendations blindly... and the change rule that avoids nearly all of them.
Measurement mistakes: when the numbers lie and Smart Bidding believes them 🔑 With a free account
Everything as a primary conversion, navigation conversions inflating the data, duplicates, the thank-you page that vanished and the month Smart Bidding optimised towards nothing — with real cases.
Money mistakes: impossible targets, itchy hands and recommendations accepted blindly 🔑 With a free account
The «wished-for» target CPA that switches the campaign off, budget cut from what works, daily changes, recommendations applied in bulk and the Display expansion nobody turned on — real cases.