Ninja Scripts Academy
Google Ads from top to bottom: basic, intermediate and advanced. With real examples, best practices and the gaps the scripts fill. 🔄 Syllabus reviewed and updated every month with the latest Google Ads news · 🎧 Every lesson also in audio · 🖍️ Highlight and save your favourite lessons to come back to them.
🌐 Lessons are in Spanish for now; the English version is in preparation.
Ninja Scripts Suite subscribers get 100 % of the three levels, every new lesson each month and the study tools: 🎧 audio for every lesson, ⭐ favourites and 🖍️ highlights. See the subscription →
Showing only 📐 Measurement lessons at the Basic level.
Basic training
13 lessons · 2 h 3 minThe 10 metrics you have to master before spending a single euro 🔑 With a free account
Impressions, clicks, CTR, CPC, conversions, CPA, ROAS, impression share... what each one measures, how it is calculated and which to look at depending on what you want to know.
The landing page: where the click converts (or is lost) 🔑 With a free account
The half of the ad that lives outside Google Ads — consistency with the message, speed, mobile, a single action — plus the ten-point checklist to run before you send traffic to a page.
How Smart Bidding learns: signals, learning period and minimum data 🔑 With a free account
What the algorithm looks at in each auction, what the «Learning» status means, the 50-conversion benchmark, why changes restart the learning and how to live with it without sabotaging it.
How to set a realistic target CPA or ROAS (not the one you'd like) 🔑 With a free account
Working out the target from margin and customer value, checking it against your history, the mistake of setting the target you want instead of the one you can reach, and how to close in on the real target in 10-20% steps.
What to count as a conversion (and what not): the decision that governs the whole account 🔑 With a free account
Primary and secondary actions, the value of each conversion, counting «one» or «every», the conversion window and the mistake of counting everything that moves — tracking is the steering wheel of Smart Bidding.
The Google tag: how tracking is installed (and how to check it works) 🔑 With a free account
What the Google tag is, the three ways to install it (direct, Tag Manager, GA4), how to define the conversion event, enhanced conversions and verification with Tag Assistant.
Cookies, GDPR and Consent Mode: measuring without breaking the law (or the data) 🔑 With a free account
What consent requires in Europe, what a CMP is, how Consent Mode works (basic and advanced), conversion modelling and how to check it is properly implemented.
Attribution and lag: why today's conversions show up next week 🔑 With a free account
Attribution models (data-driven and last click), what «Conversions» means against «All conversions», conversion lag, the click date versus the event date and how to read the reports without fooling yourself.
Auditing your tracking: the routine that tells you your data is trustworthy 🔑 With a free account
The status of each conversion action, the diagnostics, comparing with the CRM, duplicates and spam, the monthly end-to-end test and the signs that tracking has broken.
The columns that matter: recommended sets by level 🔑 With a free account
How to customise and save column sets, what to look at at campaign, ad group, keyword and ad level, and the «hidden» columns that count the most — impression share, Quality Score components and conversions by date.
Segments: breaking averages apart to see what they hide 🔑 With a free account
How to segment a table by device, network, hour and day, click type, conversion action or top vs. other — plus five typical findings that only show up once you segment.
Predefined reports, the report editor and auction insights 🔑 With a free account
The reports that come ready-made, how to build your own with the editor, how to schedule it by email, and the report that shows you who competes with you and how — auction insights.
Measurement mistakes: when the numbers lie and Smart Bidding believes them 🔑 With a free account
Everything as a primary conversion, navigation conversions inflating the data, duplicates, the thank-you page that vanished and the month Smart Bidding optimised towards nothing — with real cases.