Ninja Scripts Academy
Google Ads from top to bottom: basic, intermediate and advanced. With real examples, best practices and the gaps the scripts fill. 🔄 Syllabus reviewed and updated every month with the latest Google Ads news · 🎧 Every lesson also in audio · 🖍️ Highlight and save your favourite lessons to come back to them.
🌐 Lessons are in Spanish for now; the English version is in preparation.
Ninja Scripts Suite subscribers get 100 % of the three levels, every new lesson each month and the study tools: 🎧 audio for every lesson, ⭐ favourites and 🖍️ highlights. See the subscription →
Showing only 🖼️ Display lessons at the Basic level.
Basic training
6 lessons · 57 minWhat Google Ads is and where your ads show up 🔑 With a free account
The full map before you touch anything — what Google sells, the places your ad can appear and why paying is not the same as ranking organically.
The campaign settings that can ruin you without you knowing 🔑 With a free account
Search partners, Display expansion, «presence or interest» in locations, languages, ad rotation, device adjustments — the boxes Google ticks by default and that are worth reviewing before you switch any campaign on.
Mistakes with Display, PMax and automated campaigns: the money that leaks out unseen 🔑 With a free account
Site farms and children's apps charging you for impressions, PMax cannibalising your brand, inflated view-through conversions and blind faith in «automatic» — real cases from Suite accounts.
Display in basic terms: banners, audiences and remarketing (and where the money goes) 🔑 With a free account
What a Display campaign is, responsive display ads, the ways of targeting (audiences, remarketing, topics, placements), what it is really for and the three rules for not losing money in the first month.
YouTube and Demand Gen in basic terms: skippable video, bumpers and the visual campaigns 🔑 With a free account
The video formats (skippable in-stream, non-skippable, bumper, in-feed, Shorts), what you pay for in each one, what Demand Gen is and why it replaced video action campaigns, and what they are really for in a small account.
App campaigns and the final map: which campaign type for each objective 🔑 With a free account
What App campaigns are (installs and in-app actions, with their own measurement), and the table that closes the Basic level — objective, stage and budget → recommended campaign type, with the order in which to add them.