Ninja Scripts Academy

Google Ads from top to bottom: basic, intermediate and advanced. With real examples, best practices and the gaps the scripts fill. 🔄 Syllabus reviewed and updated every month with the latest Google Ads news · 🎧 Every lesson also in audio · 🖍️ Highlight and save your favourite lessons to come back to them.

🌐 Lessons are in Spanish for now; the English version is in preparation.

⚠️ Important: this training is a free service with no support. We do not answer questions about the training content or about managing your campaigns. Ninja Scripts support channels (email and Telegram) are reserved exclusively for the use of the suite’s scripts — not for Google Ads training. Thank you for understanding: it lets us keep expanding the Academy every month.

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Google Ads news — what changes, week by week, in the open.

See the latest →

The Ninja Scripts Google Ads training — from the very basics to advanced, with real examples and the answers you will not find in Google help. 202 lessons and 32 h 49 min of training, plus the script manuals. The whole Basic level is free: you only need to create your account (no card). Create my free account →

What the free account includes — full lessons, never cut short; the rest are listed with a 🔒

🟢 Basic

100 % of the training · 45 of 45 lessons

🔵 Intermediate

50 % of the training · 30 of 60 lessons

🟠 Advanced

25 % of the training · 23 of 97 lessons

Ninja Scripts Suite subscribers get 100 % of the three levels, every new lesson each month and the study tools: 🎧 audio for every lesson, ⭐ favourites and 🖍️ highlights. See the subscription →

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What would you like to learn that is not here yet?Suggest a lesson, a module or a case study. We read every suggestion and use them to decide what we write each month.

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Showing only ✍️ Ads lessons at the Basic level.

Click a module to see its lessons ·

Basic training

6 lessons · 54 min

MODULE 2Inside the account — structure, campaigns, ad groups and MCC1 lessons · ⏱️ 9 min

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Ad groups: the unit of relevance 🔑 With a free account

How to group keywords by intent so the ad fits, how many to put in each group, the «junk drawer» mistake and a three-step method for designing groups from scratch.

⏱️ 9 min · busqueda qs anuncios

MODULE 4Text ads (RSA) — copywriting and assets5 lessons · ⏱️ 45 min

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Anatomy of a responsive search ad (RSA) 🔑 With a free account

The pieces of a text ad in 2026 — 15 headlines, 4 descriptions, display URL and paths — how Google combines them on every search and what «Ad strength» really measures.

⏱️ 8 min · anuncios busqueda

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Writing headlines and descriptions that win the click 🔑 With a free account

The formula for a good headline (keyword + benefit + proof + call to action), the eight angles so you never repeat yourself, numbers that convince and the mistakes that sink your CTR.

⏱️ 10 min · anuncios busqueda

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Ad assets: more space, more reasons, same price 🔑 With a free account

Sitelinks, callouts, structured snippets, call, image, price, promotion, location... what each asset brings, which ones are compulsory from day one and what to do with the «automated» ones Google switches on by itself.

⏱️ 9 min · anuncios busqueda

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The landing page: where the click converts (or is lost) 🔑 With a free account

The half of the ad that lives outside Google Ads — consistency with the message, speed, mobile, a single action — plus the ten-point checklist to run before you send traffic to a page.

⏱️ 9 min · anuncios qs medicion

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Testing and improving ads: the asset report and continuous optimisation 🔑 With a free account

How to read which pieces of the ad are working (asset report and combinations), when to change and when to wait, the «one piece at a time» rule and why an ad is never finished.

⏱️ 9 min · anuncios busqueda scripts

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