Ninja Scripts Academy
Google Ads from top to bottom: basic, intermediate and advanced. With real examples, best practices and the gaps the scripts fill. 🔄 Syllabus reviewed and updated every month with the latest Google Ads news · 🎧 Every lesson also in audio · 🖍️ Highlight and save your favourite lessons to come back to them.
🌐 Lessons are in Spanish for now; the English version is in preparation.
Ninja Scripts Suite subscribers get 100 % of the three levels, every new lesson each month and the study tools: 🎧 audio for every lesson, ⭐ favourites and 🖍️ highlights. See the subscription →
Showing only ✍️ Ads lessons at the Intermediate level.
Intermediate training
13 lessons · 1 h 46 minThe three subfactors do not weigh the same — and relevance, to Google, is called CTR 🔑 With a free account
How much each Quality Score component weighs according to the most quoted reverse engineering in the industry, why relevance is a means and CTR is the end, the four historical CTRs Google combines without showing you, and the tactic of «paying more at the start to pay less later».
The relevance chain: the golden rules and the recipe for lifting a keyword 🔒 Subscribers
The six rules distilled from twenty years of accounts (with CTR as the goal of all of them), the ad test that looks at CTR × conversion and not CTR alone, and the step-by-step procedure for rescuing a specific keyword — with its small print: it works, it takes months and that is why almost nobody does it by hand.
The hinge of the account: the ad is the only thing that touches all five metrics at once 🔑 With a free account
The full chain — copy → CTR → Quality Score → CPC → impressions → conversion — and the part almost nobody counts: the ad does not just attract clicks, it decides which clicks it attracts. Why optimising bids with mediocre ads is tuning the engine with the handbrake on.
«They already work, don't touch them»: the two errors behind the most expensive belief 🔑 With a free account
Why «it works» does not mean «it is the best possible», the five forces that degrade an ad even if you never change a comma (competition, wear-out, language, searches, seasonality), the reigning champion that defends its title every month, and how the RSA changed the unit of testing.
What a manager cannot do (even if they want to): the five walls of testing by hand 🔒 Subscribers
The history Google does not give you and nobody keeps, the mistakes repeated for lack of memory, the paraphrases that pass for tests, the ad judged as a whole instead of piece by piece, and the impossible discipline — plus the archive sheet that solves the first four.
The continuous optimisation cycle: the scientific method applied to ads 🔒 Subscribers
Hypothesis, exposure, measurement, verdict and memory — the cycle that never ends — with the three rules that make it work, the calendar for running it by hand on a 20-group account, and why it pays like compound interest (in both directions).
The map of angles: how to generate hypotheses that teach you something 🔑 With a free account
The ten message angles and how they are tracked per ad group (tried / pending / won / lost), where good hypotheses come from — search terms, landing page, history, competitors — and the template for writing a challenger that is not a paraphrase.
Automated discipline: how you work with the RSA Optimizer in practice 🔒 Subscribers
The archive the script keeps for you, the AI proposals that learn from the ad group's history, the connection with real Quality Score, the «nothing goes live without your checkbox» rule, the 15-minute weekly flow and the safeguards that stop testing turning into noise.
Display creative: responsive ads, one message per audience and creative fatigue 🔑 With a free account
How to build a responsive display ad that works (images, logos, headlines, descriptions), why every audience deserves its own message, how to read the asset report, spot creative fatigue and rotate before your CTR collapses.
ChatGPT Ads: what advertising in ChatGPT is and how it differs from Google Ads 🔑 With a free account
What ChatGPT Ads is, where the ad appears and who sees it, how it is chosen without keywords, why ads in Europe are not personalised and which businesses can advertise today.
ChatGPT Ads step by step: account sign-up, brand review and your first campaign 🔑 With a free account
How to sign up for ChatGPT Ads and launch your first campaign, with the settings you cannot change later, the reviews, the objective, the budget and the order in which to switch things on.
What ChatGPT Ads does NOT let you do (and what you do instead) 🔑 With a free account
The honest map for anyone coming from Google Ads: no search terms, no negatives, no manager account, no ad scheduling, no bid adjustments and no value-based bidding. For every gap, the lever that replaces it.
Where does your ad send people? The link that breaks most campaigns 🔑 With a free account
In ChatGPT Ads the landing page is part of the campaign: it decides when your ad is shown, it has to let OpenAI's crawlers in, it has to be measured and it has to fit the device and the moment. With the case of our first night and a pre-launch checklist.