Ninja Scripts Academy

Google Ads from top to bottom: basic, intermediate and advanced. With real examples, best practices and the gaps the scripts fill. 🔄 Syllabus reviewed and updated every month with the latest Google Ads news · 🎧 Every lesson also in audio · 🖍️ Highlight and save your favourite lessons to come back to them.

🌐 Lessons are in Spanish for now; the English version is in preparation.

⚠️ Important: this training is a free service with no support. We do not answer questions about the training content or about managing your campaigns. Ninja Scripts support channels (email and Telegram) are reserved exclusively for the use of the suite’s scripts — not for Google Ads training. Thank you for understanding: it lets us keep expanding the Academy every month.

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Google Ads news — what changes, week by week, in the open.

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The Ninja Scripts Google Ads training — from the very basics to advanced, with real examples and the answers you will not find in Google help. 202 lessons and 32 h 49 min of training, plus the script manuals. The whole Basic level is free: you only need to create your account (no card). Create my free account →

What the free account includes — full lessons, never cut short; the rest are listed with a 🔒

🟢 Basic

100 % of the training · 45 of 45 lessons

🔵 Intermediate

50 % of the training · 30 of 60 lessons

🟠 Advanced

25 % of the training · 23 of 97 lessons

Ninja Scripts Suite subscribers get 100 % of the three levels, every new lesson each month and the study tools: 🎧 audio for every lesson, ⭐ favourites and 🖍️ highlights. See the subscription →

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What would you like to learn that is not here yet?Suggest a lesson, a module or a case study. We read every suggestion and use them to decide what we write each month.

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Showing only ✍️ Ads lessons at the Advanced level.

Click a module to see its lessons ·

Advanced training

5 lessons · 53 min

MODULE 1Performance Max in depth — opening the black box and setting limits1 lessons · ⏱️ 10 min

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Asset groups and signals: the only thing PMax lets you build 🔑 With a free account

How to structure asset groups by intent or product family, which creatives each one needs (and what Google generates if you don't supply them), how to choose audience signals that teach rather than limit, final URL expansion and URL exclusions, and the asset report as your only creative window.

⏱️ 10 min · pmax anuncios audiencias

MODULE 2Demand Gen in depth — creatives, audiences, fatigue and measurement1 lessons · ⏱️ 10 min

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Creatives for Demand Gen: formats, aspect ratios, vertical video and the message in the first two seconds 🔒 Subscribers

The Demand Gen formats (single image, carousel, in-stream/in-feed/Shorts video), the aspect ratios and technical requirements, what makes a creative work in a feed (not in a banner), how many versions each group needs, how to read the creative report and the rules for refreshing without losing the learning.

⏱️ 10 min · demand-gen anuncios

MODULE 11Practical tutorials I — calls, offline conversions and conversion setup1 lessons · ⏱️ 11 min

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Tutorial · Calls (1/2): call assets, call-only ads and call reporting 🔑 With a free account

A step-by-step guide to setting up everything Google Ads offers for calls — the call asset (a tappable number next to the ad) at account, campaign and ad group level, with scheduling and a Google forwarding number; call-only ads; the call report (duration, source, time of day) and the decisions that come out of it.

⏱️ 11 min · medicion anuncios busqueda

MODULE 12Practical tutorials II — feeds for ads and reporting1 lessons · ⏱️ 10 min

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Tutorial · Ad customizers: prices, stock and text that update themselves inside RSAs 🔒 Subscribers

A step-by-step guide to creating customizer attributes (text, number, price, percentage) at account, campaign, ad group or keyword level, inserting them into responsive search ad headlines and descriptions with the {CUSTOMIZER.attribute:default value} syntax, feeding them from a sheet (business data) so they update in bulk, the {COUNTDOWN()} function for dated offers, and the usual validation errors.

⏱️ 10 min · anuncios feed busqueda

MODULE 14Shopping and Merchant Center in depth — feed, catalogue and campaign masterclass1 lessons · ⏱️ 12 min

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Shopping in depth VII: promotions, reviews, badges, free listings, CSS in Europe and the Merchant Center programmes 🔒 Subscribers

Everything that makes your Shopping ad stand out against the one next to it — Merchant Center promotions (promotion feed, types, approval, the "special offer" badge), product ratings and seller ratings (Google Customer Reviews and aggregators), the automatic badges (price drop, fast delivery, free returns), the shipping and returns annotations, free listings, the Comparison Shopping Services programme in Europe and its 20% CSS discount, and which programme is worth it for each type of shop.

⏱️ 12 min · shopping feed anuncios

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