Ninja Scripts Academy

Google Ads from top to bottom: basic, intermediate and advanced. With real examples, best practices and the gaps the scripts fill. 🔄 Syllabus reviewed and updated every month with the latest Google Ads news · 🎧 Every lesson also in audio · 🖍️ Highlight and save your favourite lessons to come back to them.

🌐 Lessons are in Spanish for now; the English version is in preparation.

⚠️ Important: this training is a free service with no support. We do not answer questions about the training content or about managing your campaigns. Ninja Scripts support channels (email and Telegram) are reserved exclusively for the use of the suite’s scripts — not for Google Ads training. Thank you for understanding: it lets us keep expanding the Academy every month.

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Google Ads news — what changes, week by week, in the open.

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The Ninja Scripts Google Ads training — from the very basics to advanced, with real examples and the answers you will not find in Google help. 202 lessons and 32 h 49 min of training, plus the script manuals. The whole Basic level is free: you only need to create your account (no card). Create my free account →

What the free account includes — full lessons, never cut short; the rest are listed with a 🔒

🟢 Basic

100 % of the training · 45 of 45 lessons

🔵 Intermediate

50 % of the training · 30 of 60 lessons

🟠 Advanced

25 % of the training · 23 of 97 lessons

Ninja Scripts Suite subscribers get 100 % of the three levels, every new lesson each month and the study tools: 🎧 audio for every lesson, ⭐ favourites and 🖍️ highlights. See the subscription →

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What would you like to learn that is not here yet?Suggest a lesson, a module or a case study. We read every suggestion and use them to decide what we write each month.

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Showing only 👥 Audiences lessons at the Advanced level.

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Advanced training

4 lessons · 40 min

MODULE 1Performance Max in depth — opening the black box and setting limits1 lessons · ⏱️ 10 min

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Asset groups and signals: the only thing PMax lets you build 🔑 With a free account

How to structure asset groups by intent or product family, which creatives each one needs (and what Google generates if you don't supply them), how to choose audience signals that teach rather than limit, final URL expansion and URL exclusions, and the asset report as your only creative window.

⏱️ 10 min · pmax anuncios audiencias

MODULE 2Demand Gen in depth — creatives, audiences, fatigue and measurement2 lessons · ⏱️ 19 min

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What Demand Gen really is: Google's visual campaign and its place in the account 🔑 With a free account

Where Demand Gen comes from (Discovery and Video action campaigns), which inventory it buys (YouTube in-stream, in-feed and Shorts, Discover, Gmail), what separates it from PMax and from Display, which objectives it makes sense for, and the mistake of treating it as cold acquisition.

⏱️ 9 min · demand-gen audiencias

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Audiences in Demand Gen: your data, lookalikes, custom segments and Optimized targeting 🔒 Subscribers

How to build the audience structure of a Demand Gen campaign (one group per audience), lookalike segments and which seed makes them work, custom segments built from searches, the Optimized targeting option and when to switch it off, and the method for comparing audiences by the same yardstick.

⏱️ 10 min · demand-gen audiencias

MODULE 12Practical tutorials II — feeds for ads and reporting1 lessons · ⏱️ 11 min

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Tutorial · Dynamic remarketing for businesses with no product catalogue: real estate, education, travel, services 🔒 Subscribers

A step-by-step guide to running dynamic ads when there is no Merchant Center — choosing the feed's vertical (real estate, education, flights, hotels, jobs, local deals or custom), preparing the sheet from the template, uploading it to business data, configuring the tag with the dynamic parameters (item ID, page type, value), creating the Display or Demand Gen campaign with the feed and the lists, and checking that each person sees what they viewed.

⏱️ 11 min · feed display demand-gen audiencias

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