Ninja Scripts Academy
Google Ads from top to bottom: basic, intermediate and advanced. With real examples, best practices and the gaps the scripts fill. 🔄 Syllabus reviewed and updated every month with the latest Google Ads news · 🎧 Every lesson also in audio · 🖍️ Highlight and save your favourite lessons to come back to them.
🌐 Lessons are in Spanish for now; the English version is in preparation.
Ninja Scripts Suite subscribers get 100 % of the three levels, every new lesson each month and the study tools: 🎧 audio for every lesson, ⭐ favourites and 🖍️ highlights. See the subscription →
Showing only 🛒 Shopping lessons at the Advanced level.
Advanced training
20 lessons · 3 h 42 minPMax with a feed versus standard Shopping: coexistence, priority and structuring by margin 🔒 Subscribers
How products get shared out when PMax and standard Shopping coexist (PMax always wins), when each one suits you, the three possible structures (standard only, PMax only, hybrid by margin or by stage), how to move products from one to the other without losing data, and how to really compare the performance of both.
Demand Gen with a product feed: your catalogue in discovery formats 🔒 Subscribers
How to connect Merchant Center to Demand Gen, which formats use the feed (product cards, dynamic carousel, video with products), which feed requirements are critical here (lifestyle images, short titles, availability), how to combine the feed with your own creatives, visual dynamic remarketing and how to judge catalogue sales in a discovery environment.
Fraud in PMax, video and Shopping: where the rubbish gets into automated campaigns and how to shut it out 🔒 Subscribers
Why PMax is the farms' favourite ground (Display and video inventory with no control per campaign), Google video partners and bought views, apps inside PMax, fraud in Shopping (comparison shopping clicks and price bots) and the one defence they all respect: account-level exclusions maintained every night.
Multi-country and multi-language feeds: one catalogue, many markets 🔑 With a free account
How to structure feeds to sell in several countries (one feed per country and language, or a single feed with additional countries of sale), currencies and prices per market, shipping and taxes by destination, translating titles and descriptions, shared identifiers, and the mistakes that end up selling a product in Germany at the Spanish price.
Price and stock in near real time: partial feeds, Content API and automatic item updates 🔒 Subscribers
How to keep price and availability current in high-turnover catalogues (partial price/stock-only feeds several times a day, Content API for immediate changes, automatic item updates from structured data), the sale strategy with scheduled sale_price, stock by warehouse and the link with bidding (do not advertise what is running out).
Promotions, reviews and complementary feeds: what enriches the listing beyond the product 🔒 Subscribers
Merchant's promotions feed (codes and offers that appear as an annotation on the listing), product and seller ratings (feeds and programmes that put stars on the ad), local inventory feeds and local inventory ads for physical shops, the vehicle feed and other verticals, and how to prioritise which one to switch on for your business.
Titles and attributes at scale with AI: generate, validate and measure without breaking the feed 🔒 Subscribers
How to use a language model to rewrite thousands of titles and fill in attributes (material, colour, highlights) from the spec sheet and the search terms, the validation rules that stop the AI making things up (length, existing attributes only, no promos, no shouting caps), the batch workflow with sampled review, delivery through a supplemental feed and the per-category test that proves the effect.
Dynamic labels and catalogue segmentation: margin, turnover, seasonality and performance as structure 🔒 Subscribers
How to turn business data (margin, stock turnover, newness, seasonality, recent performance) into custom labels recalculated every day, the margin × performance matrix that decides which campaign and which target each product belongs to, the rules for moving products automatically between campaigns, and the limits that stop the catalogue dancing about.
Feed governance: owners, versions, alerts and the catalogue's operating manual 🔒 Subscribers
Who owns each attribute (platform, ERP, marketing, finance), how changes are versioned (primary feed, rules, supplemental feeds) and rolled back, the alerts that warn you about a broken feed before Merchant does (products vanishing, prices jumping, mass disapprovals), the quarterly audit and the operating manual that lets the catalogue survive a change of platform or of team.
Case: the 5,000-SKU ecommerce site that moved from a single ROAS to managing by profit 🔒 Subscribers
A real anonymised architecture for an online shop (fashion/home, 5,000 products, two countries) — from one PMax covering the whole catalogue at ROAS 4 to a hybrid structure by margin with standard Shopping, PMax by product family, catalogue Demand Gen, dynamic labels and feeds per country — with the numbers, the step-by-step migration and the role of POAS.
Tutorial · Local campaigns: PMax with store goals, store visits and local inventory ads 🔒 Subscribers
Step by step for businesses with physical shops — linking the Business Profile and verifying locations, switching on store visits and store sales measurement, creating a PMax with a store visits goal (the heir to local campaigns), its assets and signals, local inventory ads with Merchant Center, how to judge it (visits, calls, directions, local sales) and the mistakes multi-store accounts make.
Merchant Center in depth I: the account, the policies and how to survive a suspension 🔑 With a free account
The anatomy of a Merchant Center (Next) account — verifying and claiming the website, shipping, returns and tax settings, business information, programmes — and the part nobody explains until it hurts — the Shopping policies, the difference between a product disapproval and an account suspension, the real reasons (misrepresentation, missing information, prices that do not add up, checkout), the preventive review and the step-by-step procedure for appealing and getting the account back.
Merchant Center in depth II: the feed specification, attribute by attribute 🔒 Subscribers
The feed as an editorial product — the required attributes and their exact meaning (id, title, description, link, image_link, price, availability, condition, brand, gtin, mpn), the ones that change performance (product_type, google_product_category, sale_price, shipping, additional_image_link, color/size/material/pattern, item_group_id, custom_label_0-4, product_highlight, product_detail), unique identifiers and their exception, the title rules that move impressions, variants done properly, data sources (file, Sheets, API, platform, automatic crawl), supplemental feeds and transformation rules, and the feed errors with their fixes.
Merchant Center in depth III: diagnostics, price and stock syncing, and catalogue quality as an advantage 🔒 Subscribers
How to read and manage Merchant Center Diagnostics — account, product and feed issues, the approved/limited/disapproved/pending statuses, the reprocessing windows — the number one problem (prices and availability out of sync) with its three solutions by shop size, the data quality score, products "limited by performance", automatic item updates, the real update frequency and a weekly catalogue maintenance routine.
Shopping in depth IV: campaign architectures — standard vs PMax with a feed, priorities, partitions and per-product bidding 🔒 Subscribers
The three real architectures (standard Shopping with priorities, PMax with a feed, hybrid) and when each one wins; the mechanics of high/medium/low priority with cascading negatives to separate generic, product and brand queries; partitions by product_type, brand, custom labels and item ID; the "Everything else" group; ROAS by margin and by band; the long-tail, new-arrivals and clearance campaigns; per-product bidding; and the four mistakes that sink Shopping accounts.
Shopping in depth V: the Merchant Center reports nobody looks at — price competitiveness, best sellers, margin and listing performance 🔑 With a free account
The Merchant Center reports most people ignore and that decide the strategy — price competitiveness (your price against the benchmark, by product and category), price insights and suggested prices, best sellers and the fastest-growing products in the market (what sells even when you do not stock it), gross margin with cost_of_goods_sold, performance by product and by destination (ads vs free listings), and how to turn each report into a pricing, assortment or bidding decision — plus how to read them alongside Google Ads.
Shopping in depth VI: feed optimisation in practice — titles, labels, rules and automation with spreadsheets and scripts 🔒 Subscribers
The complete feed optimisation workshop without touching the shop — the supplemental feed in Google Sheets as a control layer, the title formula by vertical using real search terms, assigning custom labels automatically by performance, margin, price and seasonality with formulas and with scripts, the Merchant Center rules that are actually worth it, A/B testing titles, cleaning up descriptions and images, the weekly workflow and the limits of what can be automated.
Shopping in depth VII: promotions, reviews, badges, free listings, CSS in Europe and the Merchant Center programmes 🔒 Subscribers
Everything that makes your Shopping ad stand out against the one next to it — Merchant Center promotions (promotion feed, types, approval, the "special offer" badge), product ratings and seller ratings (Google Customer Reviews and aggregators), the automatic badges (price drop, fast delivery, free returns), the shipping and returns annotations, free listings, the Comparison Shopping Services programme in Europe and its 20% CSS discount, and which programme is worth it for each type of shop.
Shopping in depth VIII: local inventory, multi-client accounts, several countries and currencies, and running large catalogues 🔒 Subscribers
Scale — local inventory ads and the local storefront step by step (local product and inventory feeds, verification, Business Profile, in-store pickup), multi-client accounts and sub-accounts for agencies, marketplaces and brands with several shops, selling in several countries (feeds by country and language, currency conversion, international shipping, landing page language), catalogues with tens of thousands of SKUs (Merchant API, batch processing, limits), the feed strategy per marketplace and how to automate keeping watch over all of it.
Lead Scoring in ecommerce: the static value and surfing seasonality 🔒 Subscribers
Why an online store also does lead scoring even though it sells with real amounts — the short/long cycle decision, the static-value sale as a vaccine against euphoria, the store's wealth of signals and the duplicated sales conversions trick.