Ninja Scripts Academy
Google Ads from top to bottom: basic, intermediate and advanced. With real examples, best practices and the gaps the scripts fill. 🔄 Syllabus reviewed and updated every month with the latest Google Ads news · 🎧 Every lesson also in audio · 🖍️ Highlight and save your favourite lessons to come back to them.
🌐 Lessons are in Spanish for now; the English version is in preparation.
Ninja Scripts Suite subscribers get 100 % of the three levels, every new lesson each month and the study tools: 🎧 audio for every lesson, ⭐ favourites and 🖍️ highlights. See the subscription →
Showing only ⚙️ Performance Max lessons at the Advanced level.
Advanced training
15 lessons · 2 h 36 minPerformance Max: opening the black box of your spend 🔒 Subscribers
PMax does not tell you where your money goes — but it can be worked out. How to estimate the real split between Search, Shopping, Display and YouTube, and what to do with what you find.
Asset groups and signals: the only thing PMax lets you build 🔑 With a free account
How to structure asset groups by intent or product family, which creatives each one needs (and what Google generates if you don't supply them), how to choose audience signals that teach rather than limit, final URL expansion and URL exclusions, and the asset report as your only creative window.
PMax reporting in 2026: channel performance, search terms, placements and what still can't be seen 🔒 Subscribers
Which breakdowns Performance Max offers today (the «Channel performance» report, search terms, placements, asset groups, assets), how to read them together to reconstruct where the money goes, which privacy thresholds trim them, and the method for judging each channel by its own yardstick.
Putting limits on PMax: brand, negatives, placements, URLs and new customers 🔒 Subscribers
Every control lever PMax admits in 2026 — brand exclusions, account-level and campaign-level negatives, account placement exclusion lists, URL exclusions, the new customer acquisition goal, content and audience exclusions — what each one does, its limits and the order in which you set them up before the first euro.
PMax with a feed versus standard Shopping: coexistence, priority and structuring by margin 🔒 Subscribers
How products get shared out when PMax and standard Shopping coexist (PMax always wins), when each one suits you, the three possible structures (standard only, PMax only, hybrid by margin or by stage), how to move products from one to the other without losing data, and how to really compare the performance of both.
Auditing a PMax campaign: the checklist and the incrementality test 🔒 Subscribers
The 20 points for auditing any Performance Max campaign (settings, exclusions, measurement, assets, reporting), how to prove whether it brings incremental conversions or just claims them (official experiment, controlled pause, geo test), and the final decision: scale, rein in or switch off.
Smart Bidding beyond Search: Demand Gen, PMax, Shopping and video under the same judge 🔒 Subscribers
What changes when you judge and move bids in automated campaigns — view-through conversions, different latencies, targets that coexist with channel opacity, the API limits on what a script can mutate in each type — and how to bring every campaign in the account under a single budget and target logic.
The ad fraud ecosystem: who gets paid for your impressions, and why Google does not stop it entirely 🔑 With a free account
The players in ad fraud (site farms built for ads, apps living off accidental clicks, bots and non-human traffic, competitor clicks, proxies), how they make money out of your budget, what Google detects and refunds as «invalid traffic» and what it does not, and why the defence is the advertiser's responsibility.
Fraud in PMax, video and Shopping: where the rubbish gets into automated campaigns and how to shut it out 🔒 Subscribers
Why PMax is the farms' favourite ground (Display and video inventory with no control per campaign), Google video partners and bought views, apps inside PMax, fraud in Shopping (comparison shopping clicks and price bots) and the one defence they all respect: account-level exclusions maintained every night.
Case: the 5,000-SKU ecommerce site that moved from a single ROAS to managing by profit 🔒 Subscribers
A real anonymised architecture for an online shop (fashion/home, 5,000 products, two countries) — from one PMax covering the whole catalogue at ROAS 4 to a hybrid structure by margin with standard Shopping, PMax by product family, catalogue Demand Gen, dynamic labels and feeds per country — with the numbers, the step-by-step migration and the role of POAS.
What's new in Demand Gen, PMax and video (updated August 2026) 🔒 Subscribers
What has changed in automated campaigns — the "Demand Gen Drops" (shoppable CTV, attributed branded searches, travel feeds), the PMax channel performance report, the migration of video action campaigns to Demand Gen, the Discovery improvements with feeds and product-level reporting, Asset Studio with Gemini — with their class and the recommended action.
Tutorial · Page feeds and business data: telling AI Max, DSA and PMax exactly which pages to advertise 🔑 With a free account
A step-by-step guide to the page feed (URL + labels) that controls which pages of your site dynamic ads, AI Max and PMax's URL expansion can use — how to create it, how to label it by category, how to attach it to a campaign and how to schedule it from a sheet; plus the other business data feeds (sitelinks, callouts and prices in bulk) and location assets from Business Profile.
Tutorial · Local campaigns: PMax with store goals, store visits and local inventory ads 🔒 Subscribers
Step by step for businesses with physical shops — linking the Business Profile and verifying locations, switching on store visits and store sales measurement, creating a PMax with a store visits goal (the heir to local campaigns), its assets and signals, local inventory ads with Merchant Center, how to judge it (visits, calls, directions, local sales) and the mistakes multi-store accounts make.
Shopping in depth IV: campaign architectures — standard vs PMax with a feed, priorities, partitions and per-product bidding 🔒 Subscribers
The three real architectures (standard Shopping with priorities, PMax with a feed, hybrid) and when each one wins; the mechanics of high/medium/low priority with cascading negatives to separate generic, product and brand queries; partitions by product_type, brand, custom labels and item ID; the "Everything else" group; ROAS by margin and by band; the long-tail, new-arrivals and clearance campaigns; per-product bidding; and the four mistakes that sink Shopping accounts.
Shopping in depth VIII: local inventory, multi-client accounts, several countries and currencies, and running large catalogues 🔒 Subscribers
Scale — local inventory ads and the local storefront step by step (local product and inventory feeds, verification, Business Profile, in-store pickup), multi-client accounts and sub-accounts for agencies, marketplaces and brands with several shops, selling in several countries (feeds by country and language, currency conversion, international shipping, landing page language), catalogues with tens of thousands of SKUs (Merchant API, batch processing, limits), the feed strategy per marketplace and how to automate keeping watch over all of it.