Ninja Scripts Academy

Google Ads from top to bottom: basic, intermediate and advanced. With real examples, best practices and the gaps the scripts fill. 🔄 Syllabus reviewed and updated every month with the latest Google Ads news · 🎧 Every lesson also in audio · 🖍️ Highlight and save your favourite lessons to come back to them.

🌐 Lessons are in Spanish for now; the English version is in preparation.

⚠️ Important: this training is a free service with no support. We do not answer questions about the training content or about managing your campaigns. Ninja Scripts support channels (email and Telegram) are reserved exclusively for the use of the suite’s scripts — not for Google Ads training. Thank you for understanding: it lets us keep expanding the Academy every month.

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Google Ads news — what changes, week by week, in the open.

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The Ninja Scripts Google Ads training — from the very basics to advanced, with real examples and the answers you will not find in Google help. 202 lessons and 32 h 49 min of training, plus the script manuals. The whole Basic level is free: you only need to create your account (no card). Create my free account →

What the free account includes — full lessons, never cut short; the rest are listed with a 🔒

🟢 Basic

100 % of the training · 45 of 45 lessons

🔵 Intermediate

50 % of the training · 30 of 60 lessons

🟠 Advanced

25 % of the training · 23 of 97 lessons

Ninja Scripts Suite subscribers get 100 % of the three levels, every new lesson each month and the study tools: 🎧 audio for every lesson, ⭐ favourites and 🖍️ highlights. See the subscription →

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What would you like to learn that is not here yet?Suggest a lesson, a module or a case study. We read every suggestion and use them to decide what we write each month.

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Showing only ⚙️ Performance Max lessons at the Intermediate level.

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Intermediate training

2 lessons · 19 min

MODULE 7Display and remarketing in depth — audiences, exclusions and where the money goes2 lessons · ⏱️ 19 min

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Optimized targeting and audience signals: when Google widens your audience on its own 🔑 With a free account

What Display's «optimized targeting» does (it is on by default), how it differs from the audience signals in PMax and Demand Gen, when to leave it on and when to switch it off, and how to measure whether the expansion brings customers or just clicks.

⏱️ 8 min · display audiencias pmax

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Placements and exclusions: where Display money goes and how to shut the door 🔒 Subscribers

How to read the «Where ads showed» report, the signs of a junk placement (farms, filler apps, non-human traffic), content and category exclusions, account-level placement exclusion lists (the only ones PMax obeys) and the routine that keeps them up to date.

⏱️ 11 min · display fraude pmax

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Ninja Scripts Academy

Intermediate training

Optimized targeting and audience signals: when Google widens your audience on its own 🔑 With a free account

Placements and exclusions: where Display money goes and how to shut the door 🔒 Subscribers

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