Ninja Scripts Academy
Google Ads from top to bottom: basic, intermediate and advanced. With real examples, best practices and the gaps the scripts fill. 🔄 Syllabus reviewed and updated every month with the latest Google Ads news · 🎧 Every lesson also in audio · 🖍️ Highlight and save your favourite lessons to come back to them.
🌐 Lessons are in Spanish for now; the English version is in preparation.
Ninja Scripts Suite subscribers get 100 % of the three levels, every new lesson each month and the study tools: 🎧 audio for every lesson, ⭐ favourites and 🖍️ highlights. See the subscription →
Showing only 🖼️ Display lessons at the Intermediate level.
Intermediate training
6 lessons · 58 minGoogle's audience map: your data, in-market, affinity, custom and demographics 🔑 With a free account
Every audience type Google offers, which signal it comes from, where you can use it (Search, Display, video, Demand Gen, PMax) and the decisive difference between «Observation» and «Targeting» — the one that separates learning from restricting.
Remarketing in depth: behaviour-based lists, membership duration, exclusions and frequency 🔒 Subscribers
How to build lists that mean something (not «all visitors»), membership duration matched to the buying cycle, excluding people who already bought, capping frequency so you remind rather than stalk, dynamic remarketing and customer lists — and how to judge whether remarketing adds anything or just claims credit for sales.
Optimized targeting and audience signals: when Google widens your audience on its own 🔑 With a free account
What Display's «optimized targeting» does (it is on by default), how it differs from the audience signals in PMax and Demand Gen, when to leave it on and when to switch it off, and how to measure whether the expansion brings customers or just clicks.
Placements and exclusions: where Display money goes and how to shut the door 🔒 Subscribers
How to read the «Where ads showed» report, the signs of a junk placement (farms, filler apps, non-human traffic), content and category exclusions, account-level placement exclusion lists (the only ones PMax obeys) and the routine that keeps them up to date.
Display creative: responsive ads, one message per audience and creative fatigue 🔑 With a free account
How to build a responsive display ad that works (images, logos, headlines, descriptions), why every audience deserves its own message, how to read the asset report, spot creative fatigue and rotate before your CTR collapses.
Measuring Display honestly: view-through, windows, incrementality and experiments 🔒 Subscribers
Why view-through conversions inflate the numbers, which windows to use, the right question (what would have happened without the campaign?), the three methods for answering it — holdout experiment, geo experiment and reading the account total — and how to present Display to whoever pays for it.