Ninja Scripts Academy
Google Ads from top to bottom: basic, intermediate and advanced. With real examples, best practices and the gaps the scripts fill. 🔄 Syllabus reviewed and updated every month with the latest Google Ads news · 🎧 Every lesson also in audio · 🖍️ Highlight and save your favourite lessons to come back to them.
🌐 Lessons are in Spanish for now; the English version is in preparation.
Ninja Scripts Suite subscribers get 100 % of the three levels, every new lesson each month and the study tools: 🎧 audio for every lesson, ⭐ favourites and 🖍️ highlights. See the subscription →
Showing only 🥷 Scripts lessons at the Intermediate level.
Intermediate training
19 lessons · 3 h 4 minSearch term mining: from thousands of rows to ten decisions 🔑 With a free account
The method for analysing terms at scale — export, group by n-grams and roots, classify by intent, cross-reference with cost and conversions — and the worksheet that turns an unmanageable report into a short list of actions.
Negativisation scenarios: rules that decide for you (and how to calibrate them) 🔒 Subscribers
How to turn judgement into rules — cost with no conversions, low CTR with impressions, runaway CPA, semantic irrelevance — with thresholds tied to the target CPA, rotating shared lists and the safeguards that stop you negativising what sells.
The white list: controlling traffic the other way round 🔒 Subscribers
The inverse approach to negatives — define what you DO want and block everything else —, when it is the right choice, how it is built and maintained, its risks and how to combine it with scenarios.
The judge: judging each campaign by its business target, not by the strategy target 🔒 Subscribers
The difference between what Smart Bidding chases and what the business needs, the «cross-mode» case (a campaign on target CPA judged on ROAS and vice versa), reference conversions, and the method for deciding when to move targets and budgets — and by how much.
The 30-day plan: getting Quality Score out of the drawer with automated discipline 🔒 Subscribers
Four weeks to turn QS into a routine — the X-ray, the bleeding, the structure and the components — what to look at each week, what to decide and what to let the machine do, and the Monday ritual that keeps the improvement going afterwards.
What a manager cannot do (even if they want to): the five walls of testing by hand 🔒 Subscribers
The history Google does not give you and nobody keeps, the mistakes repeated for lack of memory, the paraphrases that pass for tests, the ad judged as a whole instead of piece by piece, and the impossible discipline — plus the archive sheet that solves the first four.
Automated discipline: how you work with the RSA Optimizer in practice 🔒 Subscribers
The archive the script keeps for you, the AI proposals that learn from the ad group's history, the connection with real Quality Score, the «nothing goes live without your checkbox» rule, the 15-minute weekly flow and the safeguards that stop testing turning into noise.
Product-level management: acting on the catalogue with real sales data 🔒 Subscribers
The Shopping workflow at scale — per-product analysis with real sales and margin, the profitability traffic light, the three checkbox actions (exclude, negativise, improve titles), TEST mode and verification — and how the work is split between the script and you.
Continuous feed optimisation: testing titles and attributes the way you test ads 🔒 Subscribers
The feed is not configured once — it is cultivated. How to measure performance by attribute (which titles, categories and labels sell), the title test on a pilot category, the monthly feed routine and the feed ↔ terms ↔ sales circuit that closes the module.
Offline conversions: telling Google what happens after the form 🔑 With a free account
Auto-tagging and the GCLID, how to store the click identifier in your CRM, how to upload the conversions that happen off the website (qualified lead, sale, amount) by spreadsheet, API or integration, enhanced conversions for leads, and the deadlines and limits you have to respect.
Lead quality: scoring every contact and teaching Google the difference between a customer and a browser 🔒 Subscribers
Why the form is not the conversion, how a lead score is built from three layers (behaviour on the site, positive actions, source campaign), how it is recalibrated with the CRM, and how it is sent back to Google as a value so Smart Bidding optimises towards customers.
Splitting the budget across campaigns: the marginal method, the rules and the calendar 🔒 Subscribers
From a monthly total to daily budgets per campaign — the six-step method based on target attainment, lost IS and marginal CPA, the ring-fenced budgets (brand, remarketing, testing), how to handle seasonality and the mistakes that throw the split off.
Controlling monthly spend: pacing, variances, alerts and a month-end with no surprises 🔑 With a free account
How to track spend against plan day by day (expected pace, running total, projection), which variances are normal and which are warning you about a problem, the alerts worth having, what to do mid-month and how to close without overshooting or undershooting.
What a Google Ads script is: a program that lives inside your account 🔑 With a free account
What scripts are (JavaScript run by Google inside the account), what they can and cannot do, how they are authorised and scheduled, the time and quota limits, the difference between account and manager account scripts, and why they are the most powerful automation tool any advertiser can reach without programming.
What the scripts solve: the problem → script map of the whole course 🔑 With a free account
The gaps in Google Ads seen in the earlier modules, sorted by problem, with the Suite script that covers each one, what it does every night, what you decide and what you see in your spreadsheet — the practical index for working out which to install first for your account.
Installing a Suite script step by step: from the panel to the first run 🔒 Subscribers
The two installation models (self-install from the panel, or installed by us in the MCC), the blank spreadsheet and who to share it with, pasting the loader into Google Ads, authorising, the preview, the scheduling and checking the first run — with the typical mistakes at each step.
Anatomy of the loader, the licence and the security: why the code never circulates 🔒 Subscribers
The three pieces of a Suite script (bootstrap, loader, server-side code), how the loader downloads and runs the code on every execution, what the licence checks and why it fails open, which data leaves your account and which does not, and how to audit for yourself what a script does.
Reading the scripts' spreadsheets: dashboards, traffic lights, checkboxes, history and the manual 🔑 With a free account
The shared anatomy of any Suite script's spreadsheet — Config, a Dashboard with a traffic light, action tabs with checkboxes, history by ID, Diagnostics and the Manual — how to read it in five minutes, what each colour means and how to approve an action without fear.
Automating with judgement: rules, scripts and AI — what to delegate, what to supervise and what never to automate 🔒 Subscribers
The three levels of automation (automated rules, scripts, generative AI) and what each is for, the four design rules of a safe automation, how to introduce one without breaking anything (shadow, test, checkbox, gradual rollout), what not to automate and how to measure whether the automation is paying off.