Ninja Scripts Academy
Google Ads from top to bottom: basic, intermediate and advanced. With real examples, best practices and the gaps the scripts fill. 🔄 Syllabus reviewed and updated every month with the latest Google Ads news · 🎧 Every lesson also in audio · 🖍️ Highlight and save your favourite lessons to come back to them.
🌐 Lessons are in Spanish for now; the English version is in preparation.
Ninja Scripts Suite subscribers get 100 % of the three levels, every new lesson each month and the study tools: 🎧 audio for every lesson, ⭐ favourites and 🖍️ highlights. See the subscription →
Showing only 📰 News lessons across all levels.
Advanced training
6 lessons · 53 minHow to keep up with Google Ads news without getting lost: sources, cadence and judgement 🔑 With a free account
The official sources that matter (the Google Ads announcements page, the Ads & Commerce blog, Google Marketing Live, the API release notes), how to filter out industry noise, the weekly cadence and the criteria for classifying each change (mandatory, on by default, optional, irrelevant) — and why this module is updated every month.
What's new in Search and AI Max (updated August 2026) 🔒 Subscribers
What has changed in Search over the last twelve months — AI Max as the foundation of Search campaigns, the migration of dynamic search ads (DSA) to AI Max, AI Max in Shopping and travel formats, the new brand, tone and matching controls, ads in AI Search, and what each change means for whoever runs the account — with its classification and the recommended action.
What's new in bidding and budgets (updated August 2026) 🔒 Subscribers
What has changed in Smart Bidding and budgets over the last year — journey-aware bidding (beta), the expansion of Smart Bidding Exploration to PMax and Shopping, demand-led pacing (coming soon), campaign total budgets, the Performance Planner changes — with their class, what they mean for your judge and your planning, and the recommended action.
What's new in Demand Gen, PMax and video (updated August 2026) 🔒 Subscribers
What has changed in automated campaigns — the "Demand Gen Drops" (shoppable CTV, attributed branded searches, travel feeds), the PMax channel performance report, the migration of video action campaigns to Demand Gen, the Discovery improvements with feeds and product-level reporting, Asset Studio with Gemini — with their class and the recommended action.
What's new in measurement, privacy and AI agents (updated August 2026) 🔒 Subscribers
What has changed in measurement and in your relationship with the platform — enhanced conversions for leads as the main route for offline uploads, Consent Mode v2 now consolidated, Ask Advisor (the Gemini agent spanning Ads, Analytics, Merchant and Marketing Platform), the creation and optimisation agents inside Google Ads — what they offer, what risks they bring and how to live with a Google agent inside your account.
How to evaluate a new feature before adopting it: the six-step protocol and the monthly cycle 🔒 Subscribers
The protocol for deciding on any new feature — read the official source, classify it, check what switched itself on, estimate the impact with your own data, test with an experiment or a pilot account, decide and document — applied to an example (Smart Bidding Exploration), plus the monthly cycle that keeps this module and your accounts up to date.