← Intermediate training · Module 5 — Shopping in depth — Merchant Center, structure and per-product profitability
Search terms and negatives in Shopping: your only control over searches
⏱️ 9 min read · 🛒 Shopping 🔎 Search · updated on 2026-08-22
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How to read the search terms report of a Shopping campaign (with no keywords to explain it), the patterns that give away a feed with badly chosen vocabulary, negatives by priority tier, and the universal negative list of an ecommerce business.
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