← Advanced training · Module 10 — Permanent news — the living module (updated every month)
What's new in Search and AI Max (updated August 2026)
⏱️ 9 min read · 📰 News 🔎 Search · updated on 2026-08-22
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What has changed in Search over the last twelve months — AI Max as the foundation of Search campaigns, the migration of dynamic search ads (DSA) to AI Max, AI Max in Shopping and travel formats, the new brand, tone and matching controls, ads in AI Search, and what each change means for whoever runs the account — with its classification and the recommended action.
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