← Advanced training · Module 10 — Permanent news — the living module (updated every month)
What's new in bidding and budgets (updated August 2026)
⏱️ 9 min read · 📰 News 💰 Bids and budgets · updated on 2026-08-22
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What has changed in Smart Bidding and budgets over the last year — journey-aware bidding (beta), the expansion of Smart Bidding Exploration to PMax and Shopping, demand-led pacing (coming soon), campaign total budgets, the Performance Planner changes — with their class, what they mean for your judge and your planning, and the recommended action.
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