← Intermediate training · Module 9 — Budgets and planning — impression share, curves, allocation and spend control
The Performance Planner: useful forecasts (and their limits)
⏱️ 8 min read · 💰 Bids and budgets · updated on 2026-08-22
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This lesson is free — you only need your account
What the Performance Planner does, how to build a monthly plan and read its curves, which campaign types it supports and which it no longer does (2026 changes), how to use it to negotiate budget and why its figures are a starting point, not a promise.
The account is free, no card needed, and unlocks the whole Basic training, part of the Intermediate and Advanced levels, plus the ebooks and the free scripts.
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