← Advanced training · Module 1 — Performance Max in depth — opening the black box and setting limits
Auditing a PMax campaign: the checklist and the incrementality test
⏱️ 9 min read · ⚙️ Performance Max 📐 Measurement · updated on 2026-08-22
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The 20 points for auditing any Performance Max campaign (settings, exclusions, measurement, assets, reporting), how to prove whether it brings incremental conversions or just claims them (official experiment, controlled pause, geo test), and the final decision: scale, rein in or switch off.
The account is free, no card needed, and unlocks the whole Basic training, part of the Intermediate and Advanced levels, plus the ebooks and the free scripts.
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