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← Advanced training · Module 1 — Performance Max in depth — opening the black box and setting limits

PMax with a feed versus standard Shopping: coexistence, priority and structuring by margin

⏱️ 10 min read · ⚙️ Performance Max 🛒 Shopping 📦 Data feed · updated on 2026-08-22

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How products get shared out when PMax and standard Shopping coexist (PMax always wins), when each one suits you, the three possible structures (standard only, PMax only, hybrid by margin or by stage), how to move products from one to the other without losing data, and how to really compare the performance of both.

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