← Advanced training · Module 14 — Shopping and Merchant Center in depth — feed, catalogue and campaign masterclass
Shopping in depth VII: promotions, reviews, badges, free listings, CSS in Europe and the Merchant Center programmes
⏱️ 12 min read · 🛒 Shopping 📦 Data feed ✍️ Ads · updated on 2026-08-22
To read the training you need your account (this lesson is part of the Suite)
Everything that makes your Shopping ad stand out against the one next to it — Merchant Center promotions (promotion feed, types, approval, the "special offer" badge), product ratings and seller ratings (Google Customer Reviews and aggregators), the automatic badges (price drop, fast delivery, free returns), the shipping and returns annotations, free listings, the Comparison Shopping Services programme in Europe and its 20% CSS discount, and which programme is worth it for each type of shop.
The account is free, no card needed, and unlocks the whole Basic training, part of the Intermediate and Advanced levels, plus the ebooks and the free scripts.
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