← Intermediate training · Module 5 — Shopping in depth — Merchant Center, structure and per-product profitability
Bidding in Shopping: target ROAS by margin, real sales and POAS
⏱️ 10 min read · 🛒 Shopping 💰 Bids and budgets 📐 Measurement · updated on 2026-08-22
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Why a single ROAS for the whole catalogue is a mistake, how to set targets by margin group, the trap of judging Shopping by revenue (real sales, returns, cancelled orders) and the indicator that should be in charge: return on profit.
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