← Advanced training · Module 6 — Lead quality in depth — scoring, recalibrating and feeding value back to Google
Recalibrating with ground truth: the calibration curve, lift per signal and manual scoring
⏱️ 9 min read · 📐 Measurement 💰 Bids and budgets · updated on 2026-08-22
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How you check that the rating actually predicts (a calibration curve by band: do leads on 80 qualify more than leads on 30?), the real performance by network and campaign that reorders the source prior, the lift of each signal in this particular client, the salesperson's manual verdict (Bad / Good / Sale) as field truth, and the monthly report that makes it all visible.
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