← Intermediate training · Module 3 — Quality Score for real — the three versions, the small print and the method
The three subfactors do not weigh the same — and relevance, to Google, is called CTR
⏱️ 10 min read · ⭐ Quality Score ✍️ Ads · updated on 2026-08-22
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How much each Quality Score component weighs according to the most quoted reverse engineering in the industry, why relevance is a means and CTR is the end, the four historical CTRs Google combines without showing you, and the tactic of «paying more at the start to pay less later».
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