← Intermediate training · Module 6 — The data feed — attributes, titles, rules and supplemental feeds
Product titles: the formula by vertical and the 70 characters people actually see
⏱️ 10 min read · 📦 Data feed 🛒 Shopping · updated on 2026-08-22
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How to write the title Google matches and the user reads — the order of elements by type of product, what goes in the first 70 characters, what must not be there (capitals, promos, adjectives) — and how to use the description for the vocabulary that does not fit.
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