← Advanced training · Module 6 — Lead quality in depth — scoring, recalibrating and feeding value back to Google
The three offline conversions: Raw Lead (= the rating), Qualified and Sale with an amount
⏱️ 10 min read · 📐 Measurement 💰 Bids and budgets 🥷 Scripts · updated on 2026-08-22
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How the conversion actions are designed so that Smart Bidding learns quality — Raw carrying the rating as its value the same day, Qualified when it is marked, Sale with the real amount — how they are configured (import from clicks, counting, windows, primary/secondary depending on the strategy), the automatic bulk upload by GCLID, the adjustments, and the rule that leads never leave the client's spreadsheet.
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