Tutorial · Setting up an account's conversions from scratch: actions, categories, campaign goals and values

To read the training you need your account (this lesson is part of the Suite)

The complete tour of Goals → Conversions — creating each type of action (website, calls, import, app, store), its settings (category, value, counting, windows, attribution, primary/secondary, enhanced conversions), how Google groups actions into standard and custom goals, how to assign different goals to each campaign, and the setup template for lead generation and for ecommerce.

The account is free, no card needed, and unlocks the whole Basic training, part of the Intermediate and Advanced levels, plus the ebooks and the free scripts.

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