Tutorial · Auditing an inherited account in two hours: the script, with checklist and deliverable

This lesson is free — you only need your account

The procedure for walking into an account you do not know and walking out with a diagnosis — access and ownership, measurement, structure, dangerous settings, bidding, search terms and negatives, ads, Display/PMax and fraud, budgets, change history — with the time per block, what to export, how to prioritise findings by euros and the audit report template.

The account is free, no card needed, and unlocks the whole Basic training, part of the Intermediate and Advanced levels, plus the ebooks and the free scripts.

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