← Advanced training · Module 13 — Practical tutorials III — running the account
Tutorial · Local campaigns: PMax with store goals, store visits and local inventory ads
⏱️ 11 min read · ⚙️ Performance Max 🛒 Shopping 📐 Measurement · updated on 2026-08-22
To read the training you need your account (this lesson is part of the Suite)
Step by step for businesses with physical shops — linking the Business Profile and verifying locations, switching on store visits and store sales measurement, creating a PMax with a store visits goal (the heir to local campaigns), its assets and signals, local inventory ads with Merchant Center, how to judge it (visits, calls, directions, local sales) and the mistakes multi-store accounts make.
The account is free, no card needed, and unlocks the whole Basic training, part of the Intermediate and Advanced levels, plus the ebooks and the free scripts.
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