← Advanced training · Module 11 — Practical tutorials I — calls, offline conversions and conversion setup
Tutorial · Calls (1/2): call assets, call-only ads and call reporting
⏱️ 11 min read · 📐 Measurement ✍️ Ads 🔎 Search · updated on 2026-08-22
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This lesson is free — you only need your account
A step-by-step guide to setting up everything Google Ads offers for calls — the call asset (a tappable number next to the ad) at account, campaign and ad group level, with scheduling and a Google forwarding number; call-only ads; the call report (duration, source, time of day) and the decisions that come out of it.
The account is free, no card needed, and unlocks the whole Basic training, part of the Intermediate and Advanced levels, plus the ebooks and the free scripts.
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