Tutorial · Looker Studio and Google Sheets: Google Ads reporting outside Google Ads

This lesson is free — you only need your account

A step-by-step guide to connecting Google Ads to Looker Studio (official connector, fields, blends with GA4 and Sheets, filters by account and dates, templates), building a four-page client report, and the alternative using the Google Ads add-on for Sheets (scheduled reports in a spreadsheet, with your own formulas) — when to use each and what neither can do.

The account is free, no card needed, and unlocks the whole Basic training, part of the Intermediate and Advanced levels, plus the ebooks and the free scripts.

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