Tutorial · Ad scheduling and bid adjustments: when they still count under Smart Bidding

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Step by step through ad scheduling (the calendar per campaign, time blocks, exceptions) and bid adjustments by device, location, audience and time of day — what each one does under manual bidding and under Smart Bidding (only −100% applies), how to decide them with the hour and device report, and three template setups (local business with opening hours, 24-hour ecommerce, B2B).

The account is free, no card needed, and unlocks the whole Basic training, part of the Intermediate and Advanced levels, plus the ebooks and the free scripts.

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