Placements and exclusions: where Display money goes and how to shut the door

To read the training you need your account (this lesson is part of the Suite)

How to read the «Where ads showed» report, the signs of a junk placement (farms, filler apps, non-human traffic), content and category exclusions, account-level placement exclusion lists (the only ones PMax obeys) and the routine that keeps them up to date.

The account is free, no card needed, and unlocks the whole Basic training, part of the Intermediate and Advanced levels, plus the ebooks and the free scripts.

Already have an account? The same button logs you in with your email.