← Intermediate training · Module 8 — Measurement II — offline conversions, values, GA4, attribution and lead quality
Conversion value strategy: what each conversion is worth (and how to make Google chase it)
⏱️ 10 min read · 📐 Measurement 💰 Bids and budgets · updated on 2026-08-22
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How to assign values that reflect real money — fixed by lead type, dynamic by order, margin-based, by probability of closing — the 50% rule for navigation conversions, the move to value-based bidding in lead generation, and the mistakes that make the value lie.
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