📗 This content is the Smart Bidding Ninja Script user manual, the same one the script writes in the «Manual» tab of its spreadsheet. Here you can search it, listen to it, highlight it and save it to favourites.
The script interacts with Google Ads through labels that you apply to your campaigns. The labels always start with a dot (.) so they are not confused with ordinary Google Ads labels.
Mandatory labels
| Etiqueta | Qué hace | Cuándo usarla |
|---|---|---|
| .SBNS | Main switch. Only campaigns with this label are managed by the script. | Mandatory on every campaign you want to automate |
Scenario labels (pick one)
| Etiqueta | Qué hace | Cuándo usarla |
|---|---|---|
| .lanzamiento | Brand new campaign. Very gentle, conservative adjustments while Google learns. | First 7-14 days of a new campaign |
| .conservador | Prioritises stability. Small increases, faster decreases. | Mature campaigns you do not want to touch much |
| .neutro | Default scenario. Adjustments proportional to the deviation. | Most campaigns |
| .ninja1 | Slightly aggressive. Bigger adjustments when the signal is clear. | Profitable campaigns you want to scale |
| .ninja2 | Aggressive. Maximum reactivity to performance changes. | Star campaigns where you want to push as hard as possible |
ℹ️ If a campaign has .SBNS but no scenario label, the "Default scenario" set in Config is used.
Budget control labels
| Etiqueta | Qué hace | Cuándo usarla |
|---|---|---|
| .p [number] | Sets a target daily budget for this campaign. The script uses it as the reference for the pro-rated monthly calculation. | E.g. ".p 50" = €50/day |
| .min [number] | Minimum daily budget. The script will not lower the budget below this value. | E.g. ".min 20" = do not go below €20 |
| .max [number] | Maximum daily budget. The script will not raise the budget above this value. | E.g. ".max 200" = do not go above €200 |
| .presupuesto off | Locks any budget adjustment on this campaign. The script will keep calculating metrics and will adjust the target, but it will not touch the budget. | Useful on campaigns where spend is managed manually |
💡 The budget labels .min, .max and .p are space-sensitive: there must be a space between the word and the number. ".min20" does NOT work. ".min 20" DOES.