📗 This content is the Smart Bidding Ninja Script user manual, the same one the script writes in the «Manual» tab of its spreadsheet. Here you can search it, listen to it, highlight it and save it to favourites.
Each scenario is an adjustment philosophy. It lets you express, without having to touch any code, how aggressive the script should be on each campaign.
How they are applied
Each scenario has two parameters you can configure in the Config tab: · Deviation threshold: what difference between "current performance" and "previous performance" triggers an adjustment. · Adjustment percentages (increase and decrease): how far the budget moves when an adjustment is due.
Default values
| Scenario | Deviation threshold (D) | Increase (E) | Decrease (F) |
|---|---|---|---|
| .lanzamiento | -50% | +2% | -1% |
| .conservador | -10% | +3% | -2% |
| .neutro | 0% | +4% | -3% |
| .ninja1 | +10% | +5% | -4% |
| .ninja2 | +20% | +10% | -5% |
📊 A practical example: a .ninja1 campaign has a +12% deviation from its previous performance. Since the .ninja1 threshold is +10%, the script decides to raise. The increase percentage is +5% (column C of Config (scenarios table)). Result: the daily budget goes up by 5%.
How do I pick the right scenario?
- Is the campaign new (< 2 weeks)? → .lanzamiento
- Is it a branding campaign I do not want to touch? → .conservador
- No particular preference, I want balance? → .neutro
- The campaign performs well and I want to scale it? → .ninja1
- Is it a star campaign where every extra euro produces more conversions? → .ninja2