📗 This content is the Smart Bidding Ninja Script user manual, the same one the script writes in the «Manual» tab of its spreadsheet. Here you can search it, listen to it, highlight it and save it to favourites.
History is the cumulative record of every decision the script takes. Unlike Day-Stats (which is regenerated on every run), History adds rows without deleting the previous ones. It is the data source for the email reports and for any later analysis.
Columns
| Col | Name | Description |
|---|---|---|
| A | Date | Day of the run |
| B | Time | Time of the run |
| C | Campaign ID | Google Ads identifier |
| D | Campaign | Name |
| E | Type | Bidding strategy |
| F | Scenario | Scenario applied |
| G | Metric Achieved | CPA or ROAS obtained in the period analysed |
| H | Previous Metric | Value on the previous run |
| I | Current Target | Target before the adjustment |
| J | New Target | Target after the adjustment (if there was one) |
| K | Target Adjustment | % adjustment applied to the target |
| L | Budget Before | Previous daily budget |
| M | Budget After | Daily budget afterwards |
| N | Budget Adjustment | % adjustment applied to the budget |
| O | Reason | Reason for the adjustment or the lock |
| P | Conversions | Conversions in the range analysed |
| Q | Cost | Cost in the range analysed |
| R | Conv. Value | Value of the conversions (ROAS strategies) |
| S | Deviation % | Percentage deviation shown to the user |
Data retention
The script automatically keeps the last 180 days (6 months) of history. Older records are deleted on every run to keep the sheet nimble. If you need to preserve old data, duplicate the tab before the script deletes it.
💡 History is pure gold for analysing which scenarios work best for you. If you want to exploit it with Looker Studio or external analysis, you can connect that tab directly.