📰 Microsoft Advertising, TikTok Ads and Amazon Ads news

As AI Max rolls out across Microsoft Advertising, advertisers will see changes to their Search campaigns. Existing auto-generated assets for Responsive Search Ads will migrate into the text customization feature within AI Max, ensuring previous AI settings are preserved during the transition.

Microsoft Advertising has unveiled a refreshed UI featuring redesigned navigation and improved tables, aimed at making the platform cleaner and easier to use. The update brings greater clarity, consistency, and smoother data interaction, while users who prefer the old layout can still switch back to the classic experience.

Microsoft Advertising announced AI Max for Search becoming generally available, along with new tools to view asset policy status directly in the Assets tab, helping advertisers resolve delivery issues faster.

Microsoft Advertising has launched a new aggregate delivery status column in the Campaigns grid, currently rolling out to select users. It shows an overall delivery status per campaign, surfacing the single highest-priority issue affecting performance, making it easier to spot and prioritize problems at a glance.

Microsoft Advertising has updated its help documentation to cover campaign-level tracking templates for Performance Max shopping product URLs. Advertisers can use dynamic parameters like {AdGroup} in campaign-level tracking templates to populate asset group values, with a sample UTM string provided as a reference.

Microsoft Advertising has updated its Government Services Policy, effective August 19, 2026. Under the new guidelines, third-party providers of government-related services — such as passports and visas — must now provide documentation proving their authorization in the target market and obtain pre-approval through the Government Services program.

Microsoft Advertising is doubling down on its bidding and measurement capabilities. Advertisers using conversion-based strategies like tCPA and tROAS are finding it easier to hit their targets, while legacy controls like Max CPC are increasingly seen as disruptive to spend efficiency. Microsoft is removing Max CPC as an option for conversion-based bidding strategies.

Microsoft Advertising has released official documentation for its Conversions API (CAPI). Currently in beta, this server-side solution lets advertisers send conversion and customer interaction data directly from their own systems to Microsoft Advertising, supporting a range of measurement scenarios.