📰 Novedades de Google Ads

A partir de agosto de 2026, Google actualiza automáticamente todas las campañas TrueView In-stream e In-feed para consideración a campañas de Video View (VVC), impulsadas por Google AI. Las nuevas campañas incluirán anuncios in-stream saltables, in-feed y Shorts dentro de un mismo tipo de campaña.

A partir del 24 de agosto de 2026, Google Merchant Center actualiza sus informes de rendimiento para mayor claridad y consistencia entre plataformas como Google Ads y YouTube. Entre los cambios destacan la separación de resultados de afiliados de YouTube y una alineación de métricas en todo el ecosistema de Google.

Google Ads has improved ad transparency to provide users with detailed information about ads generated with artificial intelligence. The panel features a section titled "How this ad was made," which discloses when an ad was created or edited with AI , allowing users to understand the origin and natu

Microsoft has released a new guide for agentic commerce called Prepare for the Age of AI Shopping , designed to help advertisers prepare for agentic commerce and AI driven shopping experiences . The playbook focuses on three areas. Get discovered with AI ready product feeds in Microsoft Merchant Cen

Google has rolled out updates across its tagging tools to simplify the process of measuring website performance for advertisers . The changes are designed to consolidate measurement settings, allowing advertisers to manage both Google Ads and Google Analytics in one place through the integration of

A new Event section has been introduced in the Promotions section of Google Merchant Center . This functionality allows advertisers to create promotions for sales events such as discounts or special occasions. Advertisers can also add images related to the event. During setup, users can: Add a dedic

Google Ads has added two options for loyalty program members within the Customer retention settings. It's now possible to bid higher for loyalty program members and show member benefits in eligible countries. These settings appear alongside the existing option to adjust bidding to help reengage laps

Google has announced significant updates to Local Service Ads (LSAs) as it continues to invest in the LSA product even during its transition to Google Ads. The newly introduced pre-badge ads enable businesses to receive leads after passing preliminary checks while completing required onboarding. How

Google está retirando el panel independiente de Local Services Ads y trasladando estas campañas al entorno de Google Ads bajo un nuevo tipo de Performance Max orientado a objetivos de pago por lead. El rollout comenzó en agosto con anunciantes de EE.UU. en sectores como cuidado de mascotas, servicios del hogar, bienestar y educación.

Google Ads y AI Max incorporan nuevas capacidades de experimentación y planificación: pruebas A/B, opciones de parámetros de marca y ubicación, y predicciones mejoradas en el Performance Planner. Estas herramientas refuerzan el control del anunciante sobre campañas automatizadas.

Google Ads ha comenzado a notificar a anunciantes de Performance Max que usará IA generativa para crear versiones en formatos de aspecto ratio faltantes (vertical, cuadrado) a partir de vídeos horizontales ya subidos. Los anunciantes que no quieran este cambio pueden hacer opt-out antes del 4 de septiembre de 2026.

Advertisers setting up Performance Max and Shopping campaigns can now add their business logo directly in Google Ads. If they do not add a logo, the system will revert to the logo from the Google Merchant Center as previously conducted. This update was flagged by Arpan Banerjee . The post Business L

Google is expanding its Search campaign experiments with new ways to test budgets and ROI targets across multiple campaigns in a single A/B test. Building on the one click experiments introduced for AI Max in August 2025 , the new capability called "Budget or bidding target experiments for Search Ca

Google is updating Performance Planner with new tools to help advertisers evaluate campaign changes before applying them. Advertisers can now examine how adjustments to bidding or budget targets may affect the performance of their existing campaigns. If the suggested changes align with their goals,

Have you opened a Demand Gen campaign and found a video ad you never uploaded? Or your clients contacted you asking what is this video they never approved? Google AI creates auto-generated videos from your existing images and text, and serves them alongside your own creatives. If you do not like the

Google Ads has introduced a redesigned Asset Optimization panel aimed at enhancing user experience. The updated interface showcases three asset categories: Text, Image, and Video , with each containing specific optimization settings. The new design provides toggles for various features, such as Text

Google has updated its About Attribution Reports help page to include a new section detailing the 7-day offline conversion upload limit . This limit states that the attribution modeling engine will only process conversions from the last seven days; offline conversions uploaded after this period will

Google has updated the Misleading ad design policy article to provide additional examples and clearer information to advertisers. This update does not change enforcement of the policy. Find the official announcement here: Update to Misleading ad design policy article . The post Update to Misleading

Google Ads is upgrading TrueView in-stream and in-feed consideration campaigns to Video View Campaigns (VVC) , shifting towards multi-format ads powered by Google AI. This change aims to enhance the performance and reach of video campaigns across various placements. Advertisers should note that camp

Google Ads puede ahora ayudar a los anunciantes a encontrar sitelinks para sus extensiones de anuncios mediante una nueva funcionalidad. El lanzamiento se confirmó el 21 de agosto de 2026.

Google Ads can now help advertisers find sitelinks for their ad extensions. A new feature within the Google Ads UI suggests sitelinks that can be added to ads, which link directly to specific pages on advertisers' websites. The interface displays a notification stating, "I found some sitelinks for y

Microsoft Advertising is investing heavily in enhancing its bidding and measurement capabilities . Advertisers using conversion-based bidding strategies like TCPA and TROAS are finding it easier to meet their goals compared to those relying on legacy controls such as Max CPC, which can disrupt spend

Microsoft Advertising has started rolling out AI Max globally to all accounts as an optional suite for Search campaigns . AI Max combines search term matching, text customization, and final URL expansion to expand reach beyond existing keywords, generate relevant messaging, and route users to landin

Google is sending out email announcing that effective January 31, 2027 , all product images in Merchant Center under 500 x 500 pixels will be disapproved and will not serve. This includes images in the image_link attribute and potentially secondary image attributes as well. The recommended image siz

Google está introduciendo gradualmente la posibilidad de que algunos anunciantes soliciten determinadas certificaciones directamente desde su cuenta de Google Ads, en la sección 'Admin > Policy > Account', como alternativa al Help Center. El despliegue se inicia en agosto de 2026.

A new attribute called native commerce [native_commerce] has been introduced in Google Merchant Center , enabling eligible product listings to participate in the "Buy Now" flow within Google interfaces like Gemini and AI Mode in Search , without visiting an external website. It was previously mentio

A new YouTube ad format called Watch-While Ads spotted earlier this month has been officialy described by Google. Unlike traditional mid-roll ads, these do not pause the video, providing a non-disruptive viewing experience for users. Watch-While Ads are supported across Demand Gen , Performance Max

Google has announced the release of v25.1 of the Google Ads API . New features in v25.1 include: Conversion lift and brand lift measurement: Comprehensive support for lift studies, including new metrics and resources. BenchmarksService category scoping: Enables benchmark analysis against specific Pr

Desde el 18 de agosto de 2026, Google ha comenzado a activar automáticamente las listas de clientes basadas en conversiones para cuentas que ya usan Enhanced Conversions y Customer Match pero no habían habilitado esta función manualmente. Los anunciantes que no deseen el cambio debían haber optado por no participar antes de esa fecha.

Google ha actualizado su documentación para Branded Searches, un tipo de conversión que registra las búsquedas de marca realizadas tras ver un anuncio en YouTube o Demand Gen. Entre los cambios destacados, la ventana de conversión predeterminada pasa de 30 días a 7 días.

Google Ads parece estar lanzando una nueva opción de Enhanced Matching para Customer Match en la configuración de la cuenta, que podría ayudar a los anunciantes a ampliar el alcance de sus audiencias de primera parte usando señales de editor con consentimiento. El despliegue se detectó el 19 de agosto de 2026.

Google Ads appears to be rolling out a new Enhanced matching option for Customer Match under Account settings. When enabled, the setting can expand audience reach using connected user lists . According to the description in the interface, Google will match consented users with consented users from p

Google Ads is upgrading Performance Max video ads with a new asset optimisation feature leveraging generative AI to generate missing video aspect ratios . This enhancement aims to improve ad reach and viewing experience by ensuring ads can be resized for different placements, such as already existin

Google has updated its vehicle ads requirements for landing pages. Dealerships must now display essential information, including dealership name, location, price, VIN, and availability, immediately upon page load. This replaces the previous standard that allowed for details to be hidden unless users

Google is expanding View-Through Conversion (VTC) Optimization for Demand Gen campaigns , building on the feature first introduced in beta in 2025. Several changes are being introduced: VTC optimization will apply only to video assets. View-through conversions from image assets will still be reporte

El cambio del 17 de agosto implica que campañas que durante meses han operado con un CPA real inferior al objetivo verán su objetivo de puja ajustado hacia arriba para reflejar un rendimiento más 'constante'. Expertos como Martin Roettgerding recomiendan como alternativa usar Maximizar conversiones sin tCPA.

Microsoft Advertising has published a new documentation for the Conversions API (CAPI). This server-side solution, currently in beta, allows advertisers to send conversion and customer interaction data directly from their systems to Microsoft Advertising, supporting various measurement scenarios wit

Google Ads has documented branded searches as a new conversion type that records search queries made for a brand on Google and YouTube after viewing associated ads. This feature is available for YouTube and Demand Gen campaigns , classified under the Consideration goal . Unlike previous methods, suc

Google has removed its July 14 announcement that Shopping ads and free listings were being prepared for expansion to 14 additional markets . The same countries, including Bulgaria, Croatia, Cyprus, Estonia, Latvia, Lithuania, Luxembourg, Malta and Serbia, have also disappeared from the supported cou

Google is testing blue hyperlinks in the ad descriptions within the sponsored results. The appearance of these links suggests that more keyword-rich links may be incorporated in the Google Search sponsored results descriptions in the future. This update was uncovered by Sachin Patel and Barry Schwar

Google has updated its Demand Gen bidding documentation , lowering the recommended daily budget for campaigns using Target CPA bidding. The new guideline suggests a budget of at least 10 times the target CPA, down from the previous recommendation of 15 times . This change makes it easier for adverti

Desde el 24 de agosto, Google modificará la clasificación del tráfico en los informes de Merchant Center con efecto retroactivo al 1 de julio: los clics de afiliados de YouTube se separan del orgánico y se amplía el reporting por producto a PMax, Video, App y Demand Gen.

Google actualizó su documentación de Merchant Center confirmando que la versión para agencias ahora permite vincular hasta 1.000 cuentas de Merchant Center, multiplicando su capacidad de gestión.

A partir de septiembre de 2026, Google eliminará la configuración manual de idioma a nivel de campaña en Search y en la red de búsqueda de Performance Max. Los anuncios se emparejarán automáticamente según el idioma de los propios creativos.

Google has updated its Merchant Center documentation, clarifying that Merchant Center for Agencies can now link up to 1,000 client Merchant Center accounts under a single agency account. This newly documented limit provides agencies with clearer guidance on account management. Understanding the acco

Google Ads está eliminando los ajustes de segmentación por idioma a nivel de campaña para campañas de Search. Los anunciantes deberán adaptar su configuración antes de que el cambio entre en vigor.

Microsoft Bing is currently testing large images for Search ads that could significantly improve click-through rates (CTR) . This update aims to enhance the visibility and appeal of advertising content within search results, likely leading to better engagement from users. Here's another example: Bot

Google appears to be testing a more prominent star rating format in Search ads . The rating is displayed in a separate section next to the ad copy, showing the advertiser’s score alongside the number of reviews. The format could help users assess advertisers more quickly and may influence engagement

Como parte del paquete de cambios de junio-agosto 2026, Smart Bidding Exploration deja de ser exclusivo de Search y se amplía a todas las campañas de Performance Max sin product feed, con una beta separada para Shopping. Esto permite al algoritmo explorar conversiones incrementales fuera del target inmediato.

Desde el 18 de agosto de 2026, Google asignará automáticamente un 'customer type' a todas las listas de clientes basadas en conversiones que no hayan sido clasificadas manualmente. Una etiqueta incorrecta puede distorsionar los costes de adquisición de nuevos clientes en Smart Bidding.

In August 2026, Google updated the YouTube and Discover Feed ad requirements for better language and readability. The changes aim to provide clearer information for advertisers but do not alter the enforcement of existing policies. Read the official announcement here: Updates to the YouTube and Disc

Google has announced upcoming changes to view-through conversion (VTC) optimization in Demand Gen campaigns . VTC optimization will now apply exclusively to video assets, while image VTCs will remain available in reporting but will no longer be biddable or appear in the main conversions column. For

Google Ads is notifying advertisers about the necessity for advertisers to declare EU political ads in their campaigns. Failing to do so will result in ads automatically being marked to include EU political content, restricting their visibility in EU countries. This email was shared by Denie Geertze

Google Demand Gen ahora puede ejecutar anuncios dinámicos directamente desde un feed de datos de negocio, sin requerir una cuenta de Merchant Center, lo que amplía el acceso a este formato para anunciantes de servicios y B2B.

Google lanzó un piloto de seguridad en la API de Google Ads que restringe el acceso a métodos sensibles solo a proyectos de Google Cloud pre-aprobados, protegiendo las cuentas de manager ante posibles compromisos. Los desarrolladores pueden solicitar unirse al piloto.

Google amplió su política de servicio limitado de anuncios a todos los productos de Google Ads (Search, YouTube, Gmail, Play Store y Discover) a partir de agosto de 2026, con implementación gradual hasta 2028. Los anuncios no se desaprueban, pero las impresiones de cuentas 'no calificadas' pueden ser limitadas.

Starting August 24th, 2026 , Google will update Merchant Center performance reports to enhance clarity and consistency across Google platforms. This update aims to unify reporting definitions between Merchant Center, Google Ads , and YouTube, providing a more comprehensive view of product performanc

Google Ads is eliminating campaign-level language targeting settings for Search campaigns and Performance Max . This change is set to roll out in late September , with Google shifting the focus to its automated signals for language matching. As a result, advertisers are left with questions regarding

Google support has introduced an update allowing users to select specific campaigns in its support form. This enhancement aims to streamline the support process for advertisers by making it easier to specify their needs when searching for help. This update was discovered by Arpan Banerjee . The post

Google Ads is expanding its Financial Services Verification requirements to 13 additional EEA countries . Applications via G2 will open on August 11, 2026 , with enforcement starting from September 15, 2026 . Advertisers in sectors such as banking , loans , investments , trading , and insurance will

Los anunciantes ya pueden usar campañas Performance Max con objetivo de tienda para priorizar visitantes de alta intención ubicados cerca del negocio a través de Google Maps, Waze y Search simultáneamente.

Google está trasladando los Local Services Ads al ecosistema de Google Ads bajo el formato de Performance Max pay-per-lead, con cambios en pujas, reporting y gestión que comienzan en agosto de 2026.

A partir de septiembre de 2026, Google comenzará la migración automática de las campañas de Dynamic Search Ads (DSA) a AI Max for Search, y ya no se podrán crear nuevas campañas DSA. Se espera que todas las migraciones elegibles concluyan antes del final de septiembre.

Google modifica el comportamiento de las campañas con tCPA y tROAS cuando están limitadas por presupuesto, para que ofrezcan un rendimiento más constante hacia los objetivos fijados. Afecta a campañas de Búsqueda, Shopping, Performance Max, Demand Gen y Viajes.

El 12 de agosto de 2026, el blog oficial de desarrolladores de Google Ads publicó novedades relacionadas con la DFA API y la Reporting API, continuando el ritmo de actualizaciones técnicas del mes.

Los nuevos disclaimers de texto obligatorios en Google Ads se han desplegado a nivel global durante la primera semana de agosto de 2026. Estos textos reemplazan la primera descripción del anuncio en los formatos afectados.

La API de Google Ads dejó de permitir la creación de Smart Campaigns a partir del 3 de agosto de 2026, forzando a los desarrolladores y anunciantes a migrar a otros tipos de campaña.

Desde el 5 de agosto de 2026, Google extendió su política de 'Servicio Limitado de Anuncios' (Limited Ad Serving) desde Search a todas las superficies de Google Ads, con aplicación progresiva hasta 2028. Las marcas de ecommerce deben auditar sus cuentas.

Desde el 17 de agosto, Google ajustará el algoritmo de pujas para que las campañas 'limitadas por presupuesto' rindan de forma más consistente con el objetivo declarado, eliminando la ventaja de campañas que superaban silenciosamente sus metas. Los anunciantes deben revisar y actualizar sus targets antes de esa fecha.

Google publicó el 11 de agosto de 2026 una actualización de redacción en los requisitos de anuncios para YouTube y Discover Feed, con el objetivo de mejorar la claridad del lenguaje. La actualización no implica cambios en la aplicación de las políticas.

Google está lanzando nuevas funciones de transparencia sobre el uso de IA en los anuncios: los usuarios podrán ver cómo fue creado un anuncio a través de una etiqueta informativa. Esta iniciativa busca aumentar la confianza del usuario en los anuncios generados con inteligencia artificial.

Google ha pospuesto la migración automática de campañas Dynamic Search Ads (DSA) a AI Max, que estaba prevista para septiembre de 2026, hasta febrero de 2027. Esto da más tiempo a los anunciantes para gestionar la transición y hacer pruebas.

Desde el 5 de agosto de 2026, la Google Ads API requiere passkeys para generar nuevos tokens OAuth 2.0, eliminando el soporte para contraseñas convencionales y la autenticación de dos factores. Esto afecta a Google Ads Editor, Scripts, BigQuery Data Transfer Service y Data Studio.

A partir del 17 de agosto de 2026, Google Ads cambia cómo funcionan las estrategias de puja Target CPA, Target ROAS y Target CPC en campañas limitadas por presupuesto: el rendimiento se ajustará hacia el objetivo configurado, no al histórico real. Los anunciantes deben revisar y ajustar sus objetivos antes del lanzamiento usando la herramienta Bid Target Adjustment Tool.

Google ha anunciado la migración de las campañas de Travel al nuevo formato de Search campaigns for Travel dentro de Google Ads. La migración está programada para ejecutarse de forma escalonada próximamente.

A partir de agosto de 2026, Google actualiza su política de Limited Ad Serving para cubrir todas las superficies de Google Ads, con implantación gradual hasta 2028. Los anunciantes no verificados o con incumplimientos de política verán sus impresiones restringidas; los anunciantes cualificados no se verán afectados.

Google Ads is rolling out several new AI tools designed to enhance marketing strategies and simplify workflows. These tools will help advertisers uncover insights more quickly, enabling smarter business decisions and streamlined operations. Among the key updates is the introduction of Ask Advisor ,

In August 2026, Google will update the Political Content policy for New Zealand to include details about supported language requirements for Google Ads and DV360. Election ads and ads from official government bodies will now be allowed in supported languages, provided they contain Māori words or phr

Bia Camargo has raised concerns over direct communications from Google Ads to clients. One of her clients received an email stating, "Our diagnostic system identified an efficiency drop..." and that adjustments could be made in a five-minute technical review without increasing spending. This unilate

Google Ads is currently offering advertisers a chance to receive up to $1,500 in ad credit when they create their first Demand Gen campaign , subsidizing advertising efforts. This promotional offer includes entering a promo code and setting up the campaign to qualify for the credit. This update was

Google will be migrating Travel campaigns to the new Search campaigns for Travel in Google Ads. It is scheduled to begin in Q3 2026 . Google announced this change across multiple help documents, indicating that new Search campaigns for Travel will be automatically created, replicating the closest eq

Google’s AI Mode ads are now displaying non-clickable sitelinks . This change impacts how sitelinks function within the ads, which may affect visibility and interaction for users. This update was flagged by Sachin Patel . The post Non-Clickable Sitelinks in AI Mode appeared on PPC News Feed .

A new campaign data import validation report has been introduced in Google Analytics 4 to assist advertisers in verifying and improving the quality of their campaign data imports. This report aids in assessing non-Google campaign data and imported campaign data, such as Microsoft Advertising , enabl

Bing is currently testing See more and Visit site buttons for sponsored search results. This trial aims to enhance user interaction with advertisements, allowing for more straightforward navigation to retailer websites. Also notice that the Sponsored label differs between the two versions. It appear

Google Ads will commence the automatic upgrade of Search campaigns utilizing Campaign-level Broad Match and Automatically Created Assets to AI Max starting on September 1, 2026 . Read the official help page to learn more: Migrate Campaign-level Broad Match and Automatically Created Assets to AI Max

Google is currently testing a new format for sponsored search results that adds more information to the sponsored section. The test displays a list of advertisers alongside their favicons . For related developments, see the earlier article about Google Ads testing grouped favicons next to sponsored