📰 Meta Ads, LinkedIn Ads and other platforms news
Everything that changes in Meta Ads, LinkedIn Ads and other platforms, week by week: gathered from official and industry sources, and summarised clearly by Ninja Scripts.
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Week of 28 September
Meta now lets brands amplify a creator's live Instagram broadcast as a paid advertisement, extending a feature that already exists on Facebook to Instagram for the first time.
🔗 netinfluencer.com · 2026-09-30
🧩 Other platforms Reddit Opens Automated Max Campaigns to All Advertisers
Reddit announced general availability of its Max campaigns, which automate targeting, creative selection and rotation, placements, and budget allocation, after testing them with a limited group of advertisers since January 2026.
🔗 aboad.fi · 2026-09-30
Week of 21 September
Meta and YouTube confirmed they will accept advertising for director Alex Gibney's upcoming Elon Musk documentary, following earlier reports that several social platforms had rejected the ads.
🔗 techcrunch.com · 2026-09-26
Meta introduced its official Ads CLI, a tool that enables system user token setup and campaign management commands, compatible with AI assistants like Claude Code or Codex.
🔗 adsuploader.com · 2026-09-23
🧩 Other platforms Meta allows advertising on Threads without an Instagram profile
Meta no longer requires matching Instagram and Threads usernames to run Threads ads, letting brands with no Instagram profile advertise directly on the platform.
🔗 stackedmarketer.com · 2026-09-23
Meta launched a new Creative Diversity rating inside Ads Manager that scores the creative variety of advertisers' campaigns.
🔗 goodmorningco.com · 2026-09-23
Week of 14 September
Starting September 29, Meta made live video ads generally available on Instagram, allowing brands to sponsor creator livestreams as partnership ads.
🔗 commonthreadco.com · 2026-09-19
LinkedIn added a 180-day attribution window option for conversion types like Purchase, Lead and Qualified Lead in its Conversions API, alongside richer company intelligence data and CREATIVE_NAME support in dynamic UTM tracking.
🔗 releasebot.io · 2026-09-17
🧩 Other platforms Snapchat outlines its 2026 ad development focus on AI and native formats
Snapchat announced it will focus on AI-driven performance improvements and expanding native ad formats like Reminder Ads and Sponsored Snaps, amid stalled user growth in the US and EU.
🔗 socialmediatoday.com · 2026-09-17
🧩 Other platforms Snapchat, Pinterest and Reddit turn to AI to capture SMB ad dollars
Snapchat, Pinterest and Reddit are leveraging AI tools to make ad buying easier for small and medium businesses, aiming to diversify revenue beyond major brand budgets.
🔗 digiday.com · 2026-09-16
🧩 Other platforms Reddit launches Split Testing in Ads Manager with five test types
Reddit introduced a Split Testing feature in Ads Manager offering five test types, including Max-vs-standard campaign comparisons, to optimize ad performance.
🔗 feedheat.com · 2026-09-16
LinkedIn now allows advertisers to target audiences based on LinkedIn profile data within Search and Audience campaigns, improving B2B targeting precision.
🔗 socialbee.com · 2026-09-16
Meta released its own first-party MCP (Model Context Protocol) server for ads, enabling AI agents to connect directly to ad account management.
🔗 admakeai.com · 2026-09-16
📘 Meta Ads Meta launches Meta One, a paid subscription with advanced tools for businesses and creators
Meta introduced Meta One on September 15, a four-tier paid subscription that gates previously free features like Competitive Insights and Custom Audience Insights, available across Facebook, Instagram, WhatsApp and Meta AI.
🔗 about.fb.com · 2026-09-15
🧩 Other platforms Snapchat launches Total Snap Takeovers and explores agentic AI advertising features
Snapchat introduced Total Snap Takeovers, a format placing brands in the first ad slot across all app tabs, and opened its ads platform to third-party AI agents via its own MCP server.
🔗 mediapost.com · 2026-09-15
Week of 7 September
Meta's Marketing API v24.0 sunsets on October 6, 2026, and on October 27 the v26.0 field removals extend to all remaining API versions, affecting developers and integration tools.
🔗 beyonddigita.com · 2026-09-08
X is rolling out a new ad platform that consolidates campaign objectives and standardizes structure, including ad-group-level budgets and simplified optimization options.
🔗 prosek.substack.com · 2026-09-08
Week of 31 August
💼 LinkedIn Ads LinkedIn outlines new ad formats, including AI variants
LinkedIn announced new ad options including Reserved Ads to maximize impact, ad personalization, and AI-generated ad variants.
🔗 socialmediatoday.com · 2026-09-05
TikTok struck a first-of-its-kind IP licensing deal with Disney that turns fan content into a formal distribution channel, amid a month of major regulatory and platform shifts.
🔗 finnpartners.com · 2026-09-05
Reddit introduced a new 15-second Engaged Video Views optimization goal that lifted view-through rates by 51% and completion rates by 71% in alpha testing, suited for trailers and testimonials.
🔗 stackedmarketer.com · 2026-09-05
🧩 Other platforms Pacvue integrates Reddit Ads into its retail media platform
Pacvue, a commerce operating system for retail media, integrated Reddit Ads in 2026 so brands can buy and track campaigns alongside more than one hundred retail media networks like Amazon and Walmart.
🔗 webtonic.io · 2026-09-04
Meta announced new AI-powered tools to boost purchases from livestreams working with platforms like CommentSold and Firework, and rolled out 'Post-view ads,' a new ad format for Instagram Reels.
🔗 socialbee.com · 2026-09-03
🧩 Other platforms Reddit opens AI-powered Max campaigns to all advertisers
Reddit launched Max campaigns on a limited basis in January 2026 and, after encouraging initial results, opened them to all advertisers in September 2026; the tool automates nearly the entire ad creation process.
🔗 almcorp.com · 2026-09-01
📘 Meta Ads Meta adds exclusion-only custom audiences
Meta now allows advertisers to build custom audiences specifically for excluding groups such as existing customers or opted-out users, helping avoid wasted budget on unwanted audiences.
🔗 bootcampdigital.com · 2026-09-01
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