📰 Google Ads news

Google ha presentado en Google Marketing Live 2026 Shopping Ads potenciados con resúmenes de IA que explican en tiempo real por qué un producto concreto es la mejor opción para la búsqueda del usuario. Los feeds de Merchant Center se usan para generar anuncios dinámicos que responden a consultas conversacionales.

Google is testing new ad formats within AI Mode, powered by AI Max and Performance Max, that adapt their creative and explain why a specific product best answers the user's query. These ads are integrated directly into Gemini-generated responses.

Microsoft Advertising has published its 2026 Holiday Playbook, outlining six key global trends advertisers need to keep on their radar heading into the holiday season. The guide puts a strong focus on AI's growing influence on shopping behavior, with 76% of U.S. shoppers saying they plan to use AI to help with their holiday purchases.

Google Ads API v22 is being sunset on October 7, 2026. From that date onwards, all requests made through v22 will fail, so advertisers will need to migrate to a newer version to keep their API access up and running. You can review your recent usage of API methods and services via the Google Cloud Console. Check the official announcement for full details.

Following Google Marketing Live 2026, Google is rolling out four new ad formats inside AI Mode, including Conversational Discovery Ads and AI-Powered Shopping Ads. Gemini-powered Shopping Ads automatically generate custom explainers describing why each product is the right match for a user's specific query.

Google Ads has updated its guidance to allow Hotel Ads campaigns to target and exclude specific regions and cities. This geographic targeting improvement gives hotel advertisers more granular control over their campaigns.

Google Ads has introduced a new account-level automated asset called Automated Promotions. This feature allows advertisers to automate the display of relevant promotions without manual per-campaign configuration.

Microsoft Advertising has rolled out new average target metrics to help advertisers track performance more accurately as their targets shift over time. These metrics are now available in the Campaign overview, Campaign grid, and portfolio bid strategies, giving advertisers a cleaner way to analyze trends and measure results against fluctuating goals.

Google has officially launched Video campaign groups in the Google Ads interface, following the initial announcement back in July. Advertisers can now select between a Standard campaign group and the new Video campaign group, currently in Beta. The Video campaign group supports both Video and related campaign types, giving advertisers more flexibility in how they organize and manage their video activity.

Some Google Ads advertisers are seeing new recommendations prompting them to apply ROAS targets to their campaigns. The recommendations come with an 'Apply target' button that reinstates targets based on historical performance data. While the one-click convenience is appealing, advertisers should take a close look before accepting these suggestions to make sure the recommended targets actually align with their business goals.

Google is once again experimenting with AI-generated review summaries appearing directly within Search ads. The feature displays a 'What customers love' section followed by testimonial-style text, giving users a quick snapshot of customer sentiment without leaving the search results page. This is not the first time Google has tested this format, with a similar trial spotted just last month.

Google Ads has introduced a new account-level automated asset called Automated Promotions, giving advertisers a new way to surface promotional offers automatically.

Microsoft Advertising is rolling out a Dual-ID requirement to strengthen account security when linking accounts. Advertisers managing multiple accounts will now need to provide two identifiers instead of one. For Manager account (CID) linking, both identifiers must be included to complete the process — reducing the risk of unauthorized account access.

App campaign advertisers can now view Cost and Conversions metrics at the product level within their reports. Previously, product reports only showed engagement data such as impressions and clicks. This update gives advertisers clearer visibility into which specific products are driving app installs and where budget is being spent.

Google Ads has added Klaviyo as an official integration partner for Offline Conversion Import and Customer Match. The integration allows advertisers to sync first-party customer data directly between Klaviyo and Google Ads, cutting down on manual data uploads and streamlining audience and conversion workflows.

Microsoft has updated its advertising guidelines for the Xbox Dash placement within the Microsoft Audience Network. The revised rules significantly expand the list of prohibited ad categories — including credit cards and other sensitive verticals — and introduce new requirements specifically for non-endemic campaigns running on the placement.

Google has updated its Developer Policies — formerly known as the Google Ads API Policy — with a focus on tightening security standards for developer integrations. Developers are encouraged to review the changes to ensure their integrations remain compliant. The Ads API Compliance team is actively auditing existing integrations and will be reaching out directly where action is needed.

A new feature for Performance Max campaigns enables advertisers to adjust channel priorities, giving them more control over how budget is allocated across Search, YouTube, Display, and other channels. Google warns that adjusting these settings will directly impact overall campaign performance.

On September 3, 2026, YouTube Creator Partnerships launched new Reach metrics under the Analytics tab. These metrics give advertisers greater visibility into the reach of their creator partnership campaigns.

Google has introduced a strict 7-day window for uploading offline conversions. Conversions uploaded after this deadline will still appear in standard reports, but will be excluded from Data-Driven Attribution (DDA) calculations. This is a critical change for advertisers relying on Offline Conversion Import, as late uploads could skew Smart Bidding signals and attribution models.

The Google tag gateway for advertisers has exited its beta phase with Akamai and Fastly. This change impacts how server-side tagging is managed for ad measurement.

YouTube Creator Partnerships has added new Reach metrics in the Analytics tab. These metrics estimate unique viewers, including co-viewers on connected TVs, using a consistent cross-device methodology aligned with YouTube Analytics. This ensures that reach data stays consistent between Google Ads and YouTube Analytics reporting.

The Google tag gateway for advertisers has officially exited beta on both Akamai and Fastly. Setup pages for these CDNs no longer carry the 'beta' label, making them a stable measurement option alongside the already-established Cloudflare integration. Setup instructions for Akamai and Fastly have been updated accordingly.

Google has started serving Shopping ads within AI Mode results. Two formats have been spotted in the wild: a multi-product shopping carousel and a single product unit. This move reflects Google's push to bring more ad formats into AI Mode, which could open up additional click and revenue opportunities for advertisers.

Google will display in-account notices urging advertisers to voluntarily upgrade Dynamic Search Ads to AI Max during September 2026. Full automatic migration won't happen until February 2027, but creating new DSA ad groups is already blocked.

Google's official developer blog confirmed changes to language targeting for Search, AI Max for Search, and Performance Max campaigns starting September 2026, simplifying multilingual campaign management.

Starting in late September 2026, Google is removing campaign-level language targeting from Search and AI Max for Search campaigns. Google's automated systems will determine ad serving based on the language of the ad and user language signals.

Google Ads will update its Gambling and Games policy on September 14, 2026, expanding certification requirements for advertisers in this vertical. Affected advertisers should check whether they need to renew or update their certification ahead of the deadline.

Throughout 2026, Google is transitioning Lookalike segments in Demand Gen campaigns from strict targeting constraints to an AI-driven suggestion mode. Advertisers can opt out and retain the previous behavior as a Targeting Constraint via a dedicated form.

Under Google's new alcohol policy effective September 30, alcohol mixers and specialized accessories such as home brewing kits and distillation equipment move from a gray area to explicitly permitted advertising categories. Advertisers in these niches will have greater regulatory clarity.

Google will implement an updated Alcohol policy on September 30, 2026, introducing a more unified global framework, revising country-specific guidelines, and expanding allowed advertising locations. Advertisers in 0% alcohol regions must apply for new certification before the deadline.

Google Ads has launched a new account-level automated asset called Automated Promotions. The feature scans landing pages to detect active promotional offers — such as '20% off black sweaters' or 'Buy one get one free' — and automatically generates a promotion asset that gets attached to eligible campaigns. No manual setup required.

Google Ads has updated its Hotel Ads targeting options, enabling advertisers to target or exclude specific geographic areas including regions, states, cities, and postal codes — not just countries or territories as before. Note that radius targeting remains unsupported for Hotel campaigns.

Google has updated its official help documentation to redefine bumper ad specs: these non-skippable ads must now be between 5 and 6 seconds long, replacing the previous definition of '6 seconds or shorter.' Creative teams producing bumper ads under 5 seconds will need to adjust, as those creatives no longer meet the updated requirements.

Advertisers will continue to pay only for valid leads such as calls, messages, and bookings after the LSA migration, but the standalone dashboard is being shut down. Account admins will receive an advance notification email 14 days before their migration date.

Google has begun automatically upgrading Search campaigns using Campaign-level Broad Match or standalone Automatically Created Assets to AI Max throughout September 2026. Campaigns are migrated in place using equivalent AI Max settings to minimize disruption.

Google is testing a new sitelink design in desktop Search ads featuring black text, a larger font size, and a visual divider between links. For account managers handling large or multi-level campaign structures, this change could meaningfully improve navigation and visibility within ads.

Google has introduced Ask Advisor, a Gemini-based agent that brings together Google Ads, Google Analytics, Merchant Center, and Google Marketing Platform into a single interface. Advertisers can pull insights and optimize campaigns from one centralized access point without switching between platforms.

Google is phasing out language targeting at the campaign level for Search campaigns and the Search Network component of Performance Max. Going forward, the system will automatically determine the ad language at auction time based on the ad content and landing page.

Google Ads is rolling out Lookalike segments to Video campaigns, giving advertisers another campaign type to reach new users who resemble their existing audiences. Previously limited to Demand Gen campaigns, this expansion opens up similar audience targeting to advertisers running Video campaigns.

Microsoft has rebranded its AI Max Text Guidelines as Text Guardrails across both AI Max search campaigns and Performance Max. Advertisers can customize these guardrails by adding term exclusions to keep AI-generated text assets aligned with brand guidelines, with a limit of up to 25 excluded terms.

Google has updated its Business Agent help documentation to allow Shopify merchants to activate the AI-powered shopping assistant directly through the Google YouTube app. Business Agent is a branded AI shopping tool that surfaces when consumers search for a business on Google Search, enabling shoppers to ask questions and get personalized assistance.

Google will automatically migrate legacy Dynamic Search Ads campaigns to AI Max in September 2026, transitioning advertisers to the next generation of AI-powered Search capabilities.

Google is extending the 'Book Online' button integration — powered by Reserve with Google partners — to both Search and Performance Max campaigns. The feature enables users to book directly from the ad, reducing friction in the conversion path for businesses that offer online reservations.

Performance Max campaigns are getting a new Alpha feature that lets advertisers set priority levels for individual channels based on business importance. Using priority sliders, you can control how conversions are weighted across channels such as Search, YouTube, Gmail, and others.

Google Ads has rebranded its payment options in the billing system: 'Automatic payments' is now Postpay and 'Manual payments' is now Prepay. The updated terminology is rolling out across billing screens and approximately 60 help pages, including glossaries and related documentation.

Google is rolling out a revised Alcohol advertising policy on September 30, 2026, moving toward a more unified global framework. The update includes revised country-specific rules, an expanded list of eligible advertising locations, and clearer advertiser requirements. Updated policy language is already available for review.

Google Ads has published new help documentation to assist advertisers in diagnosing and resolving performance drops or unexpected changes across campaign types, including Performance Max, Search, Display, Video, and Shopping. The guides walk through identifying root causes and steps to address them.

While the Cookiebot Shopify app works for most stores, some setups require a manual installation — particularly if you manage multiple domains under one Cookiebot account, deploy tags via Google Tag Manager, or need granular control over which scripts get blocked. This guide covers the manual theme code installation process step by step.