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📰 Meta Ads news

Everything that changes in Meta Ads, week by week: gathered from official and industry sources, and summarised clearly by Ninja Scripts.

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📅 September 2026

Week of 28 September

📘 Meta Ads Meta turns creator livestreams into paid ads with new Instagram Live Video Ads
Meta now lets brands amplify a creator's live Instagram broadcast as a paid advertisement, extending a feature that already exists on Facebook to Instagram for the first time.

Week of 21 September

📘 Meta Ads Meta and YouTube say they will run ads for the Musk documentary after all
Meta and YouTube confirmed they will accept advertising for director Alex Gibney's upcoming Elon Musk documentary, following earlier reports that several social platforms had rejected the ads.
🔗 techcrunch.com · 2026-09-26
📘 Meta Ads Meta launches official Meta Ads CLI for command-line campaign management
Meta introduced its official Ads CLI, a tool that enables system user token setup and campaign management commands, compatible with AI assistants like Claude Code or Codex.
🔗 adsuploader.com · 2026-09-23
📘 Meta Ads Meta introduces Creative Diversity rating in Ads Manager
Meta launched a new Creative Diversity rating inside Ads Manager that scores the creative variety of advertisers' campaigns.

Week of 14 September

📘 Meta Ads Meta launches live video ads on Instagram for creator partnerships
Starting September 29, Meta made live video ads generally available on Instagram, allowing brands to sponsor creator livestreams as partnership ads.
📘 Meta Ads Meta launches its own ads MCP server at mcp.facebook.com/ads
Meta released its own first-party MCP (Model Context Protocol) server for ads, enabling AI agents to connect directly to ad account management.
🔗 admakeai.com · 2026-09-16
📘 Meta Ads Meta launches Meta One, a paid subscription with advanced tools for businesses and creators
Meta introduced Meta One on September 15, a four-tier paid subscription that gates previously free features like Competitive Insights and Custom Audience Insights, available across Facebook, Instagram, WhatsApp and Meta AI.
🔗 about.fb.com · 2026-09-15

Week of 7 September

📘 Meta Ads Meta sets October 6 as the Marketing API v24.0 sunset date
Meta's Marketing API v24.0 sunsets on October 6, 2026, and on October 27 the v26.0 field removals extend to all remaining API versions, affecting developers and integration tools.
🔗 beyonddigita.com · 2026-09-08

Week of 31 August

📘 Meta Ads Meta expands live video ads and launches 'post-view ads' on Reels
Meta announced new AI-powered tools to boost purchases from livestreams working with platforms like CommentSold and Firework, and rolled out 'Post-view ads,' a new ad format for Instagram Reels.
🔗 socialbee.com · 2026-09-03
📘 Meta Ads Meta adds exclusion-only custom audiences
Meta now allows advertisers to build custom audiences specifically for excluding groups such as existing customers or opted-out users, helping avoid wasted budget on unwanted audiences.

🗂️ Monthly archive: October 2026 · September 2026 · August 2026 · July 2026 · June 2026 · May 2026 · April 2026 · March 2026 · February 2026 · Latest weeks →

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