📰 Google Ads and wider PPC news

PPC experts highlight a Black Friday/Cyber Monday strategy study for Google Ads based on over 4,000 accounts, alongside growing focus on product feed optimization following Google's Rethink event.

Advertisers are getting more data and control across competitive benchmarking, PMax, Search bidding and creator insights with the new Google Ads API version.

Google Ads has enhanced its Recommended Investment Strategy by introducing Holistic and Growth modes, allowing advertisers to strategically allocate budgets across campaigns with interactive forecasts.

Google continues testing sitelink design variations, including a line-by-line mobile layout with a horizontal divider, plus tests showing advertiser name and favicon on sponsored results.

Google's AI Mode is now displaying extended summaries specifically above brand ads . Previously seen below ads for ecommerce queries, these longer summaries now appear to be exclusively for brand ads. This enhancement aims to provide users with richer context before ad engagement. This update was sh

Google is testing a new design for sitelinks, aiming to enhance their appearance in search results. Sitelinks , which provide additional navigation links under search ads, are receiving attention to improve user engagement and visibility. The current test involves variations in both design and layou

Bing is testing a new variation of expandable sitelinks within its search results. This version reveals descriptions under the sitelinks when users hover over them. The test appears to enhance user interaction by providing more contextual information for each sitenk. This update was shared by Sachin

Google Ads has added new abilities to Promotion Mode . This feature leverages Smart Bidding Exploration to help advertisers enhance their reach during promotional periods. Advertisers can now set specific start and end dates for promotions, adjust the Target ROAS tolerance, and assign an optional ex