📰 Meta Ads, TikTok Ads and other platforms news
Everything that changes in Meta Ads, TikTok Ads and other platforms, week by week: gathered from official and industry sources, and summarised clearly by Ninja Scripts.
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Week of 28 September
Meta now lets brands amplify a creator's live Instagram broadcast as a paid advertisement, extending a feature that already exists on Facebook to Instagram for the first time.
🔗 netinfluencer.com · 2026-09-30
🧩 Other platforms Reddit Opens Automated Max Campaigns to All Advertisers
Reddit announced general availability of its Max campaigns, which automate targeting, creative selection and rotation, placements, and budget allocation, after testing them with a limited group of advertisers since January 2026.
🔗 aboad.fi · 2026-09-30
For the first time, advertisers can see the overall health status of their campaigns directly in TikTok Ads Manager, labeled Good, Fair, or Poor, with clear guidance to improve and qualify for available coupons and incentives.
🔗 ads.tiktok.com · 2026-09-29
TikTok evolved its Agency Badging Program with a new two-tier model to highlight best-in-class agency performance.
🔗 ads.tiktok.com · 2026-09-28
Week of 21 September
TikTok updated its advertising policy for alcohol-related establishments to require approval and certification from local regulating authorities, and explicitly prohibited certain surgeries, including weight loss and aesthetic genital surgeries, in ads.
🔗 auditsocials.com · 2026-09-27
Meta and YouTube confirmed they will accept advertising for director Alex Gibney's upcoming Elon Musk documentary, following earlier reports that several social platforms had rejected the ads.
🔗 techcrunch.com · 2026-09-26
🎵 TikTok Ads TikTok launches an 'Agentic Hub' for reporting, audience management and budget optimization
TikTok introduced a new Agentic Hub that automates reporting, audience management, and budget optimization via AI, alongside a Pulse Mentions feature, though rollout timing to all markets remains unclear.
🔗 cure-intelligence.com · 2026-09-25
Meta introduced its official Ads CLI, a tool that enables system user token setup and campaign management commands, compatible with AI assistants like Claude Code or Codex.
🔗 adsuploader.com · 2026-09-23
🧩 Other platforms Meta allows advertising on Threads without an Instagram profile
Meta no longer requires matching Instagram and Threads usernames to run Threads ads, letting brands with no Instagram profile advertise directly on the platform.
🔗 stackedmarketer.com · 2026-09-23
Meta launched a new Creative Diversity rating inside Ads Manager that scores the creative variety of advertisers' campaigns.
🔗 goodmorningco.com · 2026-09-23
Week of 14 September
TikTok unveiled expanded measurement and ad integrity solutions along with new advertiser controls, aiming to build a more transparent, measurable, and trusted advertising ecosystem.
🔗 ads.tiktok.com · 2026-09-20
Starting September 29, Meta made live video ads generally available on Instagram, allowing brands to sponsor creator livestreams as partnership ads.
🔗 commonthreadco.com · 2026-09-19
🧩 Other platforms Snapchat outlines its 2026 ad development focus on AI and native formats
Snapchat announced it will focus on AI-driven performance improvements and expanding native ad formats like Reminder Ads and Sponsored Snaps, amid stalled user growth in the US and EU.
🔗 socialmediatoday.com · 2026-09-17
🧩 Other platforms Snapchat, Pinterest and Reddit turn to AI to capture SMB ad dollars
Snapchat, Pinterest and Reddit are leveraging AI tools to make ad buying easier for small and medium businesses, aiming to diversify revenue beyond major brand budgets.
🔗 digiday.com · 2026-09-16
🧩 Other platforms Reddit launches Split Testing in Ads Manager with five test types
Reddit introduced a Split Testing feature in Ads Manager offering five test types, including Max-vs-standard campaign comparisons, to optimize ad performance.
🔗 feedheat.com · 2026-09-16
Meta released its own first-party MCP (Model Context Protocol) server for ads, enabling AI agents to connect directly to ad account management.
🔗 admakeai.com · 2026-09-16
📘 Meta Ads Meta launches Meta One, a paid subscription with advanced tools for businesses and creators
Meta introduced Meta One on September 15, a four-tier paid subscription that gates previously free features like Competitive Insights and Custom Audience Insights, available across Facebook, Instagram, WhatsApp and Meta AI.
🔗 about.fb.com · 2026-09-15
🧩 Other platforms Snapchat launches Total Snap Takeovers and explores agentic AI advertising features
Snapchat introduced Total Snap Takeovers, a format placing brands in the first ad slot across all app tabs, and opened its ads platform to third-party AI agents via its own MCP server.
🔗 mediapost.com · 2026-09-15
TikTok continues strengthening requirements for brands and agencies to operate from a verified, official presence on the platform, expanding formal agency recognition based on managed spend.
🔗 ads.tiktok.com · 2026-09-14
Week of 7 September
Meta's Marketing API v24.0 sunsets on October 6, 2026, and on October 27 the v26.0 field removals extend to all remaining API versions, affecting developers and integration tools.
🔗 beyonddigita.com · 2026-09-08
X is rolling out a new ad platform that consolidates campaign objectives and standardizes structure, including ad-group-level budgets and simplified optimization options.
🔗 prosek.substack.com · 2026-09-08
Week of 31 August
TikTok struck a first-of-its-kind IP licensing deal with Disney that turns fan content into a formal distribution channel, amid a month of major regulatory and platform shifts.
🔗 finnpartners.com · 2026-09-05
Reddit introduced a new 15-second Engaged Video Views optimization goal that lifted view-through rates by 51% and completion rates by 71% in alpha testing, suited for trailers and testimonials.
🔗 stackedmarketer.com · 2026-09-05
🧩 Other platforms Pacvue integrates Reddit Ads into its retail media platform
Pacvue, a commerce operating system for retail media, integrated Reddit Ads in 2026 so brands can buy and track campaigns alongside more than one hundred retail media networks like Amazon and Walmart.
🔗 webtonic.io · 2026-09-04
Meta announced new AI-powered tools to boost purchases from livestreams working with platforms like CommentSold and Firework, and rolled out 'Post-view ads,' a new ad format for Instagram Reels.
🔗 socialbee.com · 2026-09-03
TikTok Ads introduced Mini Series, an in-app episodic storytelling feature for brands and marketers, paired with Growth Max to amplify automated ad performance.
🔗 releasebot.io · 2026-09-02
TikTok published its ad policy change log updated through September 2026, with accumulated modifications across categories like financial services, alcohol, prediction markets, and adult content.
🔗 ads.tiktok.com · 2026-09-01
🧩 Other platforms Reddit opens AI-powered Max campaigns to all advertisers
Reddit launched Max campaigns on a limited basis in January 2026 and, after encouraging initial results, opened them to all advertisers in September 2026; the tool automates nearly the entire ad creation process.
🔗 almcorp.com · 2026-09-01
TikTok introduced Growth Max: Mini Games, a new way to promote games directly within the app, letting users engage without ever leaving TikTok.
🔗 ads.tiktok.com · 2026-09-01
📘 Meta Ads Meta adds exclusion-only custom audiences
Meta now allows advertisers to build custom audiences specifically for excluding groups such as existing customers or opted-out users, helping avoid wasted budget on unwanted audiences.
🔗 bootcampdigital.com · 2026-09-01
TikTok announced an update to its Financial Services ad policy allowing Contracts for Difference (CFD) ads in Canada and the United States, subject to strict compliance and prior approval from a TikTok sales representative.
🔗 ads.tiktok.com · 2026-09-01
TikTok announced that SMB advertisers can now choose full, partial, or manual automation control over audience, budget, placements, and catalog within Smart+, with new visual labels in the interface.
🔗 ads.tiktok.com · 2026-09-01
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