📰 Microsoft Advertising, Meta Ads, LinkedIn Ads, TikTok Ads and other platforms news
Everything that changes in Microsoft Advertising, Meta Ads, LinkedIn Ads, TikTok Ads and other platforms, week by week: gathered from official and industry sources, and summarised clearly by Ninja Scripts.
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Week of 14 September
🧩 Other platforms Snapchat outlines its 2026 ad development focus on AI and native formats
Snapchat announced it will focus on AI-driven performance improvements and expanding native ad formats like Reminder Ads and Sponsored Snaps, amid stalled user growth in the US and EU.
🔗 socialmediatoday.com · 2026-09-17
🪟 Microsoft Advertising Microsoft Ads API Now Returns Editorial Reasons for Assets
The Microsoft Advertising API's GetEditorialReasonsByIds service now supports ImageAsset and TextAsset types alongside the existing Ad and Keyword entities. This lets advertisers programmatically retrieve disapproval reasons for these assets, improving workflows for managing Responsive Search Ads and other asset-based formats.
🔗 ppcnewsfeed.com · 2026-09-17
🧩 Other platforms Reddit launches Split Testing in Ads Manager with five test types
Reddit introduced a Split Testing feature in Ads Manager offering five test types, including Max-vs-standard campaign comparisons, to optimize ad performance.
🔗 feedheat.com · 2026-09-16
LinkedIn now allows advertisers to target audiences based on LinkedIn profile data within Search and Audience campaigns, improving B2B targeting precision.
🔗 socialbee.com · 2026-09-16
Meta released its own first-party MCP (Model Context Protocol) server for ads, enabling AI agents to connect directly to ad account management.
🔗 admakeai.com · 2026-09-16
🪟 Microsoft Advertising Microsoft Expands Customer Match CDP Partners
Microsoft Advertising has expanded its Customer Match partner list to include several new customer data platforms (CDPs), effectively doubling the number of available partners to 20 and giving advertisers more options for syncing customer data. New additions include Adobe Real-Time CDP, among others.
🔗 ppcnewsfeed.com · 2026-09-16
🪟 Microsoft Advertising Microsoft Advertising Publishes AI Content Transparency Rules
Microsoft Advertising has published a dedicated help page outlining transparency rules for AI-generated and synthetic content. Advertisers are now required to disclose AI use in their ads, preserve metadata, and avoid deepfakes in order to maintain consumer trust. Read the official announcement, spotted by Hana Ko.
🔗 ppcnewsfeed.com · 2026-09-15
Week of 7 September
🪟 Microsoft Advertising Microsoft Advertising to remove Max CPC controls from new automated bidding campaigns
Starting October 1, Microsoft will remove the Max CPC setting from new campaigns using Maximize Conversions, Maximize Conversion Value, or Maximize Clicks, pushing advertisers toward budget and CPA/ROAS-based controls instead. Existing campaigns created before that date will keep the setting.
🔗 searchengineland.com · 2026-09-08
🪟 Microsoft Advertising Microsoft Highlights 2026 Holiday Shopping Trends
Microsoft Advertising has published its 2026 Holiday Playbook, outlining six key global trends advertisers need to keep on their radar heading into the holiday season. The guide puts a strong focus on AI's growing influence on shopping behavior, with 76% of U.S. shoppers saying they plan to use AI to help with their holiday purchases.
🔗 ppcnewsfeed.com · 2026-09-07
Week of 31 August
🪟 Microsoft Advertising Microsoft Advertising Adds Average Target Metrics to Simplify Performance Evaluation
Microsoft Advertising has rolled out new average target metrics to help advertisers track performance more accurately as their targets shift over time. These metrics are now available in the Campaign overview, Campaign grid, and portfolio bid strategies, giving advertisers a cleaner way to analyze trends and measure results against fluctuating goals.
🔗 ppcnewsfeed.com · 2026-09-06
🪟 Microsoft Advertising Microsoft Advertising Introduces Dual-ID Requirement for Account Linking
Microsoft Advertising is rolling out a Dual-ID requirement to strengthen account security when linking accounts. Advertisers managing multiple accounts will now need to provide two identifiers instead of one. For Manager account (CID) linking, both identifiers must be included to complete the process — reducing the risk of unauthorized account access.
🔗 ppcnewsfeed.com · 2026-09-05
🪟 Microsoft Advertising Microsoft Overhauls Xbox Dash Ad Policies With Expanded Prohibited Categories
Microsoft has updated its advertising guidelines for the Xbox Dash placement within the Microsoft Audience Network. The revised rules significantly expand the list of prohibited ad categories — including credit cards and other sensitive verticals — and introduce new requirements specifically for non-endemic campaigns running on the placement.
🔗 ppcnewsfeed.com · 2026-09-05
🧩 Other platforms Pacvue integrates Reddit Ads into its retail media platform
Pacvue, a commerce operating system for retail media, integrated Reddit Ads in 2026 so brands can buy and track campaigns alongside more than one hundred retail media networks like Amazon and Walmart.
🔗 webtonic.io · 2026-09-04
Meta announced new AI-powered tools to boost purchases from livestreams working with platforms like CommentSold and Firework, and rolled out 'Post-view ads,' a new ad format for Instagram Reels.
🔗 socialbee.com · 2026-09-03
TikTok Ads introduced Mini Series, an in-app episodic storytelling feature for brands and marketers, paired with Growth Max to amplify automated ad performance.
🔗 releasebot.io · 2026-09-02
TikTok announced an update to its Financial Services ad policy allowing Contracts for Difference (CFD) ads in Canada and the United States, subject to strict compliance and prior approval from a TikTok sales representative.
🔗 ads.tiktok.com · 2026-09-01
TikTok announced that SMB advertisers can now choose full, partial, or manual automation control over audience, budget, placements, and catalog within Smart+, with new visual labels in the interface.
🔗 ads.tiktok.com · 2026-09-01
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