📰 Novedades de Microsoft Advertising, Meta Ads y Amazon Ads

Todo lo que cambia en Microsoft Advertising, Meta Ads y Amazon Ads, semana a semana: recogido de las fuentes oficiales y del sector, y resumido en claro por Ninja Scripts.

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📅 Agosto 2026

Semana del 31 de agosto

📘 Meta Ads Meta elimina las casillas de exclusión de ubicación a nivel de conjunto de anuncios

Meta está retirando los checkboxes de exclusión de placements en los ad sets, reemplazándolos por una regla de valor que puede reducir la puja hasta un 90% pero no puede desactivar completamente una ubicación, afectando las exclusiones de brand safety existentes.

🔗 admakeai.com · 2026-08-31

🪟 Microsoft Advertising Microsoft Advertising Enhances Search Campaigns With AI Max

With the rollout of AI Max , advertisers will notice changes in their Search campaigns in Microsoft Advertising . The existing auto-generated assets for Responsive Search Ads will now appear as the text customization feature within AI Max, preserving previous AI settings during the transition. Also,

🔗 ppcnewsfeed.com · 2026-08-31

🪟 Microsoft Advertising Microsoft Unveils Redesigned Navigation and Tables

Microsoft Advertising has revealed a new experience featuring redesigned navigation and enhanced tables aimed at improving user interaction. The updated interface improves clarity and consistency while facilitating seamless data interaction . Users can continue to use the classic experience if desir

🔗 ppcnewsfeed.com · 2026-08-31

Semana del 24 de agosto

🪟 Microsoft Advertising Microsoft Advertising lanza AI Max para búsqueda y mejoras en gestión de assets

Microsoft Advertising anunció la disponibilidad general de AI Max para campañas de búsqueda, además de nuevas herramientas para ver el estado de aprobación de assets directamente en la pestaña de Assets, facilitando identificar y resolver problemas de entrega.

🔗 about.ads.microsoft.com · 2026-08-28

🪟 Microsoft Advertising Microsoft Advertising Rolls Out Aggregate Campaign Delivery Status

Microsoft Advertising has introduced a new aggregate delivery status feature in the Campaigns grid, now available for some users. This feature displays an overall delivery status for each campaign, summarizing the highest-priority issue affecting its performance. The updated help documentation provi

🔗 ppcnewsfeed.com · 2026-08-28

🪟 Microsoft Advertising Microsoft Advertising Documents Campaign-Level Tracking for PMAX Product URLs

Microsoft Advertising has updated its help page to include campaign-level tracking for Performance Max shopping product URLs . The help page outlines that dynamic parameters such as {AdGroup} can be used in campaign-level tracking templates to populate asset group values. A sample UTM string is prov

🔗 ppcnewsfeed.com · 2026-08-28

🪟 Microsoft Advertising Microsoft Advertising Rewrites Government Services Policy

Microsoft Advertising has updated its Government Services Policy , effective August 19, 2026. Under the new guidelines, third-party providers of government services, such as passports and visas, must now document their authorization in the target market and go through preapproval via the Government

🔗 ppcnewsfeed.com · 2026-08-27

Semana del 17 de agosto

🪟 Microsoft Advertising Microsoft Ads Removes Max CPC for Conversion-Based Strategies

Microsoft Advertising is investing heavily in enhancing its bidding and measurement capabilities . Advertisers using conversion-based bidding strategies like TCPA and TROAS are finding it easier to meet their goals compared to those relying on legacy controls such as Max CPC, which can disrupt spend

🔗 ppcnewsfeed.com · 2026-08-22

🪟 Microsoft Advertising Microsoft Publishes Conversions API Documentation

Microsoft Advertising has published a new documentation for the Conversions API (CAPI). This server-side solution, currently in beta, allows advertisers to send conversion and customer interaction data directly from their systems to Microsoft Advertising, supporting various measurement scenarios wit

🔗 ppcnewsfeed.com · 2026-08-19

Semana del 10 de agosto

📘 Meta Ads Meta lanza suite de creatividad con IA y modelo de generación de imágenes Muse

Meta presentó Muse Image, su primer modelo de generación de imágenes de Meta Superintelligence Labs, integrado en la creatividad de Advantage+, junto con traducción de texto en anuncios en cinco idiomas y voces IA en once idiomas.

🔗 adsuploader.com · 2026-08-15