📰 Novedades de Google Ads, ChatGPT Ads, Meta Ads, TikTok Ads, Amazon Ads y otras plataformas
Todo lo que cambia en Google Ads, ChatGPT Ads, Meta Ads, TikTok Ads, Amazon Ads y otras plataformas, semana a semana: recogido de las fuentes oficiales y del sector, y resumido en claro por Ninja Scripts.
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Semana del 14 de septiembre
🧩 Otras plataformas Reddit lanza Split Testing en Ads Manager con cinco tipos de pruebas
Reddit introdujo una función de Split Testing en Ads Manager con cinco tipos de test, incluyendo comparaciones entre campañas Max y estándar, para optimizar el rendimiento publicitario.
🔗 feedheat.com · 2026-09-16
Meta liberó su propio servidor MCP (Model Context Protocol) para anuncios, permitiendo a agentes de IA conectarse directamente a la gestión de cuentas publicitarias.
🔗 admakeai.com · 2026-09-16
Starting on August 17, 2026 , Google began rolling out its rewrite of Target CPA and Target ROAS for budget limited campaigns. The rollout was completed on August 27, 2026 . Advertisers are now seeing campaigns trend towards their original targets if left unadjusted. The updated Google Ads help page
🔗 ppcnewsfeed.com · 2026-09-16
Renaming a Microsoft Merchant Center store no longer disrupts Shopping ads. When a store name is updated, the new name goes Under review while ads continue displaying the previously approved name . If the new name is rejected, the original store name remains active, and the rejection reason is shown
🔗 ppcnewsfeed.com · 2026-09-16
Search Engine Roundtable reportó el 10 de septiembre que Google Ads ha estado ofreciendo créditos a clientes nuevos y existentes para incentivar el gasto, pero luego los revoca tras haber sido utilizados, generando quejas entre anunciantes.
🔗 seroundtable.com · 2026-09-15
El 10 de septiembre de 2026, Google presentó una nueva métrica llamada Data Strength Uplift que estima cuántas conversiones recupera la configuración de datos propios de un anunciante, además de integrar Data Manager en Google Analytics y Display & Video 360, lanzar una API universal de Data Manager y hacer disponible globalmente Meridian GeoX.
🔗 agilebrandguide.com · 2026-09-15
A new onboarding experience for Google Ads API developers has been introduced in the Google Cloud Console . This update automates Basic Access applications for developers who have completed brand verification. Among the key changes, developers can now sign up directly in the Google Cloud Console wit
🔗 ppcnewsfeed.com · 2026-09-15
Google is testing Google Messages as a new option for Message assets in sponsored search results. Google Messages joins the existing messaging options available to advertisers, including WhatsApp, Messenger, Zalo, SMS Messages, and Line . The addition gives advertisers another way to let potential c
🔗 ppcnewsfeed.com · 2026-09-15
Advertisers using Google Ads are experiencing frustration as promotional credits are being revoked after they have been spent. David Melamed reported on LinkedIn that he encountered this issue twice recently. The credits, once spent, were invalidated, leaving advertisers unexpectedly covering costs
🔗 ppcnewsfeed.com · 2026-09-15
Amazon Ads confirmó que su evento insignia unBoxed 2026 se celebrará del 28 al 30 de septiembre en el Moscone Center de San Francisco, donde presentará nuevos productos publicitarios impulsados por IA.
🔗 advertising.amazon.com · 2026-09-14
Google Ads is consolidating action tasks into a single page, streamlining account management for advertisers. This change aims to provide a cleaner account experience with tasks popping up in one convenient location. For example, a task like "Apply for free desktop software certification" appeared i
🔗 ppcnewsfeed.com · 2026-09-14
Google Merchant Center briefly displayed internal AI prompts intended for generating performance insights, rather than just the final summaries. The glitch exposed behind-the-scenes parameters like click changes for 20 products and decision rules for highlighting top items. Users saw instructions su
🔗 ppcnewsfeed.com · 2026-09-14
In Google's new Digital Markets Act (DMA) booking search widgets , the prices shown are customized based on factors like the device type . The specific factors used beyond 'device type' remain unclear but might include location and language. This customization is limited to the EU where the DMA is e
🔗 ppcnewsfeed.com · 2026-09-14
A new feature spotted in Google Shopping ads adds a countdown timer annotation for product discounts . This update aims to enhance visibility for promotional deals, highlighting how much time is left before an offer expires. Advertisers will find the "X days left" annotation displayed in the shoppin
🔗 ppcnewsfeed.com · 2026-09-14
Merchants can now enhance their product listings in Google Merchant Center with video content . This update allows the upload of videos directly at the product level, providing an opportunity to showcase products beyond static images. The supported video specifications include flexible aspect ratios
🔗 ppcnewsfeed.com · 2026-09-14
Semana del 7 de septiembre
Google Ads has introduced a new AI-powered feature for dashboard creation , allowing users to simply describe their desired dashboard, and Google AI will help build it. Advertisers can use this functionality to easily summarize account performance, analyze conversion trends, and review Search campai
🔗 ppcnewsfeed.com · 2026-09-13
Bing's new update integrates shopping ads into the results displayed by Bing Copilot . This enhancement allows users to see ads directly within their Copilot results, bridging the gap between search assistance, seeing specific products and advertising. Advertisers can expect increased visibility for
🔗 ppcnewsfeed.com · 2026-09-13
Google is testing the addition of "sold last week" badges in Shopping ads , which provide a count of how many products were sold in the last week. This feature appears in Google Shopping ads alongside other product details. The feature aims to strengthen social proof by displaying popularity metrics
🔗 ppcnewsfeed.com · 2026-09-13
Google Ads will update its Gambling and games policy specifically for Croatia, effective October 7, 2026 . The updated policy will disallow promotion of online gambling-promoting content targeting Croatia. All existing certifications for advertisers of such content will be revoked, and new applicati
🔗 ppcnewsfeed.com · 2026-09-13
Google Shopping Ads data reveals a "reverse crocodile effect" following the launch of AI Overviews in Google Search. As reported by Mike Ryan , Shopping Ads have shown a decline in impressions while click-through rates have increased, based on data comprising 175 billion impressions. From mid-2025 t
🔗 ppcnewsfeed.com · 2026-09-13
Advertisers using Google Merchant Center 's automatic imports can now add supplemental feeds , a feature previously unseen by some experts. This option enhances data feed management by allowing more flexibility in product data provided. Previously, supplemental feeds could only be applied to primary
🔗 ppcnewsfeed.com · 2026-09-13
A new segment labeled "Loyalty program members" has been identified within Google Ads reporting. This segment allows advertisers to analyze performance by targeting users in loyalty programs based on your first-party data. This update was spotted by Arpan Banerjee . The post Loyalty Program Members
🔗 ppcnewsfeed.com · 2026-09-12
Google Ads is testing a new feature called Product Value Optimization in beta. This allows advertisers to adjust the value of specific products, feeding those values directly into automated bidding strategies. Advertisers can create product-level value adjustments and use product attributes to defin
🔗 ppcnewsfeed.com · 2026-09-12
Google is rolling out Promotion Mode in Google Ads, first announced in September 2025 for total budgets and now expanded to daily budgets . Still in beta, the feature is available for Search and Performance Max campaigns and is designed for temporary events such as flash sales. Advertisers can sched
🔗 ppcnewsfeed.com · 2026-09-12
Microsoft is experimenting with bolding the HTTPS portion of URLs in Bing search results. The subtle enhancement to link display prioritizes secure connections and was observed by Sachin Patel who shared it on X. The post Bing Tests Bolded HTTPS URLs in Snippets appeared on PPC News Feed .
🔗 ppcnewsfeed.com · 2026-09-12
Google has updated the Location asset requirements in June and September 2026 to improve terminology and enhance readability. The changes aim to provide advertisers with clearer information about managing location assets without altering policy enforcement. This update also includes new troubleshoot
🔗 ppcnewsfeed.com · 2026-09-12
Google is integrating Store Sales into the Data Manager in Google Ads, facilitating easier import of in-store transaction data for eligible advertisers. This feature allows advertisers to connect existing sales data, such as from a CRM or Google Sheets , directly within their Google Ads account. Sto
🔗 ppcnewsfeed.com · 2026-09-12
AI performance insights in Google Merchant Center are now available to merchants in Australia, Canada, India, and New Zealand, alongside the USA. This expansion allows advertisers to evaluate their brand's performance for conversational queries with a shopping intent across Google's AI ecosystem. Th
🔗 ppcnewsfeed.com · 2026-09-11
Google Ads has added a detailed section to the AI Max help documentation , addressing keyword prioritization changes. Previously, broad keywords were treated as exact match under certain settings. The new guidance specifies that disabling the broad match setting or migrating to AI Max means broad ke
🔗 ppcnewsfeed.com · 2026-09-11
Google Ads has added new information to its help documentation regarding phone call conversions and offline conversions . Advertisers can now enable call reporting and set conversion actions to primary to ensure correct call recordings. Adjusting the “minimum call length” and reviewing the “Call Det
🔗 ppcnewsfeed.com · 2026-09-11
Google Ads now displays search history for custom search terms , enhancing advertiser insights into specific queries. Advertisers can now access a detailed record of search terms used, providing a clearer understanding of consumer behavior aligned with their ad campaigns. This update was first share
🔗 ppcnewsfeed.com · 2026-09-11
Google is now inserting "Related searches based on your browsing" into the sponsored results section. This change could alter user behavior, as users may refine their searches and generate additional ad impressions without clicking. This update was shared by Anthony Higman . The post Google Tests Re
🔗 ppcnewsfeed.com · 2026-09-11
Google has announced enhancements to its measurement capabilities , aiming to drive business growth through better data integration and analysis. Data Manager is now directly integrated with Google Analytics and DV360, enabling advertisers to manage their first-party data more effectively. Enhanced
🔗 ppcnewsfeed.com · 2026-09-11
Amazon Ads anunció una alianza con OpenAI para habilitar publicidad conversacional en ChatGPT, permitiendo a anunciantes seleccionados en EE.UU. probar este formato como parte de un piloto.
🔗 advertising.amazon.com · 2026-09-10
Google Ads está lanzando Local Customer Optimization y Store Sales en Data Manager para minoristas con múltiples ubicaciones, según el resumen del 9 de septiembre de Search Engine Roundtable. Estas herramientas buscan mejorar la atribución y optimización para negocios físicos.
🔗 seroundtable.com · 2026-09-10
Con la migración a AI Max, la API de Google Ads incorpora tres nuevas superficies de reporting: el segmento segments.search_term_match_source, la vista ai_max_search_term_ad_combination_view y expanded_landing_page_view. Los equipos de datos deben revisar sus pipelines, ya que la expansión de URL final puede romper joins basados en esa URL.
🔗 improvado.io · 2026-09-10
En septiembre, Google ha comenzado a mostrar notificaciones dentro de las cuentas de Google Ads animando a los anunciantes a actualizar voluntariamente sus Dynamic Search Ads a AI Max. La migración automática de DSA no llegará hasta febrero de 2027, momento en que también se eliminará la posibilidad de crear nuevos grupos de anuncios DSA.
🔗 seafoammedia.com · 2026-09-10
Google Hotel Ads now feature a new " DEAL " badge. This badge automatically appears when a hotel offers a discount of 15% or more, while a " GREAT DEAL " label signals discounts of at least 25%. This update was spotted by Thomas Eccel . The post Deal Badge Spotted Live in Google Hotel Ads appeared o
🔗 ppcnewsfeed.com · 2026-09-10
Google is now serving regular pure Search campaigns with restrictive match types in AI Mode , according to multiple tests confirmed by Anthony Higman on LinkedIn. Ginny Marvin, Google’s Ads Liaison, confirmed that exact and phrase match keywords in regular Search campaigns are eligible to serve text
🔗 ppcnewsfeed.com · 2026-09-10
Google is testing a new Prefill campaign feature for Demand Gen campaigns. This feature utilizes Google AI to assist advertisers in drafting campaigns by importing settings and assets from existing campaigns, enabling easier setup. Advertisers can choose a source campaign as a template, allowing for
🔗 ppcnewsfeed.com · 2026-09-10
Google appears to be testing a new feature for displaying additional assets in Search ads . Instead of showing all assets directly, these extra assets may now be collapsed behind a +2 indicator , maintaining a more compact initial ad layout. The +2 indicator is positioned next to a callout-style ass
🔗 ppcnewsfeed.com · 2026-09-10
A partir del 17 de septiembre de 2026, las Private Auctions respetarán por defecto los bloqueos de anunciantes y compradores definidos a nivel de publisher, por lo que los anunciantes deben revisar sus deals activos para evitar interrupciones en la entrega.
🔗 support.google.com · 2026-09-09
El Google Tag Gateway para anunciantes ha salido de su fase beta con los proveedores Akamai y Fastly, ampliando las opciones de infraestructura de primera parte para mejorar la calidad de las señales de medición.
🔗 ppcnewsfeed.com · 2026-09-09
Google Ads ha lanzado un nuevo activo automatizado a nivel de cuenta que escanea las landing pages del anunciante en busca de ofertas activas y las adjunta automáticamente a los anuncios como activos de promoción. La función fue detectada por Hana Kobzova de PPC News Feed y reportada el 7 de septiembre de 2026, sin comunicado oficial de Google.
🔗 relevantaudience.com · 2026-09-09
Un juez federal ha rechazado las solicitudes del Departamento de Justicia de EE.UU. para remediar el monopolio de Google en ad tech obligándole a desprenderse de activos, igual que ocurrió previamente con Chrome. El fallo supone un alivio importante para el ecosistema publicitario de Google.
🔗 adworldexperience.it · 2026-09-09
Google está ampliando la funcionalidad de reserva directa en los anuncios de Local Services (LSA) a más de 500 socios, facilitando que los usuarios contraten servicios directamente desde el anuncio. Si el perfil de Google Business del anunciante ya tiene un socio de reservas activo, el proceso se simplifica aún más.
🔗 karooya.com · 2026-09-09
El Google Tag Gateway para anunciantes ha salido de su fase beta con los proveedores Akamai y Fastly, consolidando una opción más robusta para el etiquetado de primera parte. Este cambio refuerza la medición server-side para los anunciantes que buscan mayor precisión en el tracking.
🔗 ppcnewsfeed.com · 2026-09-09
Google has launched Meridian GeoX , a new open-source geo experimentation library available to all marketers worldwide. Initially announced at GML earlier this year , this solution supports geo-based incrementality experiments that integrate directly with Marketing Mix Models (MMM). Meridian GeoX of
🔗 ppcnewsfeed.com · 2026-09-09
Google Ads has introduced a new feature for Performance Max campaigns called pre-fill asset groups . This allows advertisers to automatically import generated assets from Asset Studio into their asset groups. This update was observed by Barry Schwartz . The post Performance Max Can Now Pre-Fill Asse
🔗 ppcnewsfeed.com · 2026-09-09
Starting on October 30, 2026, Google will update its personalized advertising policy for YouTube inventory . This change will allow for alcohol advertising where locally permitted, reflecting growing customer interest and improved data protection measures. Personalized ads for alcohol will include a
🔗 ppcnewsfeed.com · 2026-09-09
Google Ads is now displaying an "Audiences" tag under video assets, enabling advertisers to directly associate specific audience segments with their video content. This feature appears within the Asset Library when selecting YouTube videos for ad campaigns. The tag facilitates easier identification
🔗 ppcnewsfeed.com · 2026-09-09
Amazon Ads anunció que la publicidad en Prime Video se introducirá en Bélgica, Dinamarca, Noruega y Turquía durante 2026, ampliando su inventario de streaming publicitario en Europa.
🔗 advertising.amazon.com · 2026-09-08
Google Ads Liaison Ginny Marvin confirmó que AI Max es ahora la opción por defecto al crear nuevas campañas de Search, tras pruebas que demostraron que las campañas lograban su primera conversión más rápido durante las dos primeras semanas.
🔗 searchengineland.com · 2026-09-08
Google Ads ha añadido Klaviyo como nueva integración para Offline Conversion Import y Customer Match. Esto facilita a los anunciantes sincronizar sus datos de CRM con Google Ads sin desarrollos adicionales.
🔗 ppcnewsfeed.com · 2026-09-08
Google ha comenzado a mostrar anuncios de Shopping integrados en los resultados de AI Mode. Se han detectado dos formatos diferentes de integración de anuncios dentro de esta nueva experiencia de búsqueda.
🔗 ppcnewsfeed.com · 2026-09-08
El Google Tag Gateway para anunciantes ha abandonado su fase beta con los proveedores Akamai y Fastly. Este cambio tiene implicaciones directas para la configuración de etiquetas y la recogida de datos de conversión de los anunciantes.
🔗 ppcnewsfeed.com · 2026-09-08
Google Ads está probando una nueva variante de sitelinks expandibles donde los sitelinks aparecen colapsados por defecto y un indicador numérico muestra cuántos más están disponibles. Además, Google Ads ha vuelto a enviar notificaciones push a anunciantes sobre recomendaciones previamente descartadas.
🔗 seroundtable.com · 2026-09-08
Google has begun testing restrictive match types for regular Search campaigns in AI Mode. This small experiment allows exact and phrase match keywords to serve text ads, but only where there is direct user intent. The AI Mode, distinct from AI Max and Performance Max , captures simpler intentions as
🔗 ppcnewsfeed.com · 2026-09-08
Google has expanded access to Waze Ads beyond the United States, now covering a total of 42 countries. This expansion is reflected in the updated PMax help documents in the Google Ads help center. Waze Ads, which were previously limited to the United States for store goal campaigns bidding on Store
🔗 ppcnewsfeed.com · 2026-09-08
Google is now testing a new "What customers love" section in Search ads on desktops , a feature previously spotted on mobile devices . This section provides AI-generated summaries of positive feedback from customer reviews, adding a layer of trustworthiness and informativeness to ads. These summarie
🔗 ppcnewsfeed.com · 2026-09-08
Google has made a comprehensive update to the Performance Max documentation in Google Ads, adding several new aspects such as search prioritization, campaign controls, and budget recommendations. The revised documentation provides a clearer understanding of key elements like Search and Performance M
🔗 ppcnewsfeed.com · 2026-09-08
Google ha presentado en Google Marketing Live 2026 Shopping Ads potenciados con resúmenes de IA que explican en tiempo real por qué un producto concreto es la mejor opción para la búsqueda del usuario. Los feeds de Merchant Center se usan para generar anuncios dinámicos que responden a consultas conversacionales.
🔗 business.google.com · 2026-09-07
Google está probando nuevos formatos de anuncio dentro de AI Mode que, impulsados por AI Max y Performance Max, adaptan su creatividad y explican por qué un producto es la mejor respuesta a la consulta del usuario. Los anuncios se integran directamente en las respuestas generadas por Gemini.
🔗 business.google.com · 2026-09-07
Google Ads API v22 will sunset on October 7, 2026 . As of this date, all requests made through v22 will fail, requiring advertisers to migrate to a newer version to maintain API access. Recent usage of the API methods and services can be checked via Google Cloud Console . Read the official announcem
🔗 ppcnewsfeed.com · 2026-09-07
Semana del 31 de agosto
Desde Google Marketing Live 2026, Google está desplegando cuatro nuevos formatos de anuncios dentro de AI Mode: Conversational Discovery Ads, Highlighted Answers, AI-Powered Shopping Ads y Business Agent for Leads. Las Shopping Ads potenciadas por Gemini generan explicaciones personalizadas de por qué un producto encaja con la búsqueda del usuario.
🔗 blog.google · 2026-09-06
Google Ads ha actualizado su guía para permitir que las campañas de Hotel Ads dirijan sus anuncios o los excluyan por regiones y ciudades. Esta mejora de segmentación geográfica da más control a los anunciantes del sector hotelero.
🔗 ppcnewsfeed.com · 2026-09-06
Google Ads ha introducido un nuevo asset automatizado a nivel de cuenta denominado 'Automated Promotions'. Esta función permite a los anunciantes automatizar la presentación de promociones relevantes sin configuración manual por campaña.
🔗 ppcnewsfeed.com · 2026-09-06
Google has now made Video campaign groups visible in the Google Ads interface, following their announcement in July . Advertisers can now choose between a Standard campaign group and the newly introduced Video campaign group , currently marked as Beta. The Video campaign group supports both Video an
🔗 ppcnewsfeed.com · 2026-09-06
Google Ads users are noticing new recommendations to apply ROAS targets on their campaigns. Advertisers will see an "Apply target" button, enabling the reintroduction of these targets based on historical data. While the feature offers convenience, advertisers should carefully review if these recomme
🔗 ppcnewsfeed.com · 2026-09-06
Google is testing AI-generated review summaries in Search ads. This enhancement could give users an at-a-glance view of what previous customers appreciate about a product or service directly in the search ad itself, showing a 'What customers love' section followed by testimonial text. Last month, a
🔗 ppcnewsfeed.com · 2026-09-06
Google Ads ha introducido un nuevo asset automatizado a nivel de cuenta llamado 'Automated Promotions'. Esta novedad fue publicada el 2 de septiembre de 2026.
🔗 ppcnewsfeed.com · 2026-09-05
Advertisers using App campaigns can now access product-level reports detailing both Cost and Conversions metrics. Previously, reports only displayed engagement metrics like impressions and clicks. This update allows advertisers to see which specific products drive app installs and spend. The change
🔗 ppcnewsfeed.com · 2026-09-05
Google Ads has added Klaviyo as a new integration for Offline Conversion Import and Customer Match . The integration can help advertisers streamline how first party customer data moves between Klaviyo and Google Ads, reducing the need for manual data uploads. Read the official help page found by Han
🔗 ppcnewsfeed.com · 2026-09-05
Google has revised its Developer Policies , previously called the Google Ads API Policy, aimed at enhancing security for developer integrations. Developers are advised to review these changes to ensure compliance. The Ads API Compliance team is currently reviewing existing integrations and will dire
🔗 ppcnewsfeed.com · 2026-09-05
🧩 Otras plataformas Pacvue integra Reddit Ads en su plataforma de retail media
Pacvue, sistema operativo de comercio para retail media, integró Reddit Ads en 2026 para que las marcas puedan comprar y monitorear campañas junto a más de cien redes de retail media como Amazon y Walmart.
🔗 webtonic.io · 2026-09-04
Una nueva función en campañas de Performance Max permite a los anunciantes ajustar las prioridades de canal, dándoles mayor control sobre cómo el presupuesto se distribuye entre Search, YouTube, Display y otros canales. Google advierte que estos ajustes pueden impactar el rendimiento general de la campaña.
🔗 techwyse.com · 2026-09-04
El 3 de septiembre de 2026, YouTube Creator Partnerships introdujo nuevas métricas de Reach bajo la pestaña Analytics. Estas métricas ofrecen a los anunciantes mayor visibilidad sobre el alcance de sus colaboraciones con creadores.
🔗 ppcnewsfeed.com · 2026-09-04
Google ha instaurado un nuevo límite de 7 días para la carga de conversiones offline: las conversiones subidas más tarde de ese plazo seguirán apareciendo en informes estándar, pero serán ignoradas por los cálculos de atribución basada en datos (DDA). Es un cambio crítico para anunciantes que usan Offline Conversion Import.
🔗 twooctobers.com · 2026-09-04
El Google Tag Gateway para anunciantes ha salido de su fase beta con los socios Akamai y Fastly. Este cambio afecta la forma en que se gestiona el etiquetado de servidor para la medición publicitaria.
🔗 ppcnewsfeed.com · 2026-09-04
YouTube Creator Partnerships has introduced new Reach metrics under the Analytics tab. These metrics estimate the number of unique viewers, including co-viewers on connected TVs, using a consistent cross-device methodology with YouTube Analytics. This ensures metrics match between Google Ads and You
🔗 ppcnewsfeed.com · 2026-09-04
The Google tag gateway for advertisers has exited its beta phase with Akamai and Fastly . This change means the setup pages for these CDNs no longer carry the 'beta' label, offering a stable alternative for measurement setup alongside Cloudflare. Previously, setup instructions for both Akamai and Fa
🔗 ppcnewsfeed.com · 2026-09-04
Google is now displaying Shopping ads within AI Mode results. Two different formats were spotted: a shopping carousel with products a single product unit This development underscores Google's effort to integrate more ad formats into AI Mode, potentially increasing click and revenue opportunities. Th
🔗 ppcnewsfeed.com · 2026-09-04
Meta anunció nuevas herramientas de IA para impulsar compras desde livestreams trabajando con plataformas como CommentSold y Firework, además de lanzar 'Post-view ads', un nuevo formato publicitario para Instagram Reels.
🔗 socialbee.com · 2026-09-03
Google comenzará a mostrar avisos en cuenta para migrar voluntariamente los Dynamic Search Ads (DSA) a AI Max durante septiembre de 2026. La migración automática total no ocurrirá hasta febrero de 2027, pero ya no se pueden crear nuevos grupos de anuncios DSA.
🔗 rankfuse.com · 2026-09-03
El blog oficial de desarrolladores de Google confirmó que se realizarán cambios en el targeting por idioma para campañas Search, AI Max for Search y Performance Max a partir de septiembre de 2026, simplificando la gestión de campañas multilingüe.
🔗 ads-developers.googleblog.com · 2026-09-03
A partir de finales de septiembre de 2026, Google elimina la configuración de targeting por idioma a nivel de campaña en Search y AI Max for Search. En su lugar, el sistema de Google determinará automáticamente qué anuncios mostrar según el idioma del anuncio y las señales del usuario.
🔗 searchengineland.com · 2026-09-03
Google Ads modificará su política de Gambling and Games el próximo 14 de septiembre, ampliando los requisitos de certificación para anunciantes del sector. Los afectados deben revisar si necesitan actualizar su certificación.
🔗 ppcnewsfeed.com · 2026-09-03
A lo largo de 2026, Google está transitando los segmentos Lookalike en campañas Demand Gen hacia un modo de sugerencia impulsado por IA, dejando de ser restricciones de segmentación estrictas. Los anunciantes pueden optar por mantener el comportamiento anterior como 'Targeting Constraint' mediante formulario.
🔗 support.google.com · 2026-09-03
Con la nueva política de alcohol de Google (efectiva el 30 de septiembre), los mezcladores de alcohol y los accesorios especializados (kits de elaboración casera, equipos de destilación, recetas) pasan de zona gris a categorías explícitamente permitidas. Los anunciantes de estas categorías podrán operar con mayor seguridad jurídica.
🔗 seroundtable.com · 2026-09-03
Google implementará una nueva política de alcohol el 30 de septiembre de 2026, introduciendo un marco global más unificado que revisa directrices por país, amplía ubicaciones permitidas y aclara responsabilidades del anunciante. Los anunciantes en regiones de alcohol 0% deben solicitar nueva certificación antes de esa fecha.
🔗 support.google.com · 2026-09-03
Google Ads has introduced a new account-level automated asset called Automated promotions . This feature allows Google to scan landing pages for active promotional offers, such as '20% off black sweaters' or 'Buy one get one free', and automatically create a new promotion asset and attach it to elig
🔗 ppcnewsfeed.com · 2026-09-03
Google Ads has updated its guidance, allowing Hotel Ads campaigns to target and exclude specific geographic areas such as regions, states, cities, or postal codes within a country. This change shifts away from the previous restriction of targeting by just country or territory. However, radius target
🔗 ppcnewsfeed.com · 2026-09-03
Google has redefined the specifications for bumper ads through recent changes on the official Google Ads help page. Bumper ads, now required to be between 5 and 6 seconds long , used to be labeled simply as '6 seconds or shorter.' This adjustment impacts creative teams producing ads shorter than 5 s
🔗 ppcnewsfeed.com · 2026-09-03
TikTok Ads presentó Mini Series, una función de narrativa episódica dentro de la app para marcas y anunciantes, complementada con Growth Max para amplificar el rendimiento publicitario automatizado.
🔗 releasebot.io · 2026-09-02
Con la migración de LSAs a Google Ads, los anunciantes siguen pagando solo por leads válidos (llamadas, mensajes y reservas), pero el dashboard independiente desaparece. Los anunciantes recibirán un email 14 días antes de su fecha de migración y serán redirigidos automáticamente.
🔗 support.google.com · 2026-09-02
Google ha iniciado en septiembre la migración automática de campañas con Broad Match a nivel de campaña y Activos Creados Automáticamente (ACA) a AI Max. Las campañas se migran manteniendo configuraciones equivalentes para minimizar interrupciones.
🔗 searchengineland.com · 2026-09-02
Google está testando sitelinks con texto en negro, fuente más grande y un divisor visual en los anuncios de búsqueda de escritorio. Para gestores de cuentas grandes o con estructuras multinivel, esto podría mejorar significativamente la navegación entre campañas.
🔗 ppcnewsfeed.com · 2026-09-02
Google presenta Ask Advisor, un agente basado en Gemini que conecta Google Ads, Google Analytics, Merchant Center y Google Marketing Platform en una sola interfaz. Permite al anunciante obtener insights y optimizar campañas desde un único punto de acceso.
🔗 blog.google · 2026-09-02
Google está eliminando la segmentación por idioma a nivel de campaña en campañas de Search y en la parte de Search Network de Performance Max. El propio sistema seleccionará el idioma del anuncio en la subasta basándose en los anuncios y la landing page.
🔗 kellyworrall.co.uk · 2026-09-02
Google Ads is expanding Lookalike segments to Video campaigns , giving advertisers another campaign type where they can reach new users who share characteristics with existing audiences. Previously, Lookalike segments were available only for Demand Gen campaigns. The expansion means advertisers runn
🔗 ppcnewsfeed.com · 2026-09-02
Microsoft has renamed its AI Max Text Guidelines to Text Guardrails in both the AI Max search campaign flow and Performance Max. Advertisers can edit these guardrails to set term exclusions , ensuring AI-generated text assets align with brand requirements. The exclusion limit remains up to 25 terms.
🔗 ppcnewsfeed.com · 2026-09-02
Google has updated its Business Agent help page to let Shopify merchants enable the AI powered shopping assistant directly through the Google YouTube app . Business Agent is a branded AI shopping assistant that appears when consumers search for a business on Google Search. Shoppers can use it to ask
🔗 ppcnewsfeed.com · 2026-09-02
TikTok anunció que los anunciantes SMB pueden elegir automatización total, parcial o control manual sobre audiencia, presupuesto, placements y catálogo dentro de Smart+, con nuevas etiquetas visuales en la interfaz.
🔗 ads.tiktok.com · 2026-09-01
Google migrará automáticamente las campañas heredadas de Dynamic Search Ads a AI Max en septiembre de 2026 para aprovechar las capacidades de la nueva era de Search basada en inteligencia artificial.
🔗 business.google.com · 2026-09-01
Google está ampliando la integración del botón 'Book Online' a través de socios de Reserve with Google en campañas de Search y Performance Max, facilitando la reserva directa desde el anuncio.
🔗 seroundtable.com · 2026-09-01
A new feature for Performance Max campaigns enables advertisers to adjust channel priorities based on their business importance. This Alpha allows advertisers to control how conversions are prioritized across channels, including Search , YouTube , Gmail , and more. Priority sliders can be set from L
🔗 ppcnewsfeed.com · 2026-09-01
Google Ads has updated its payment terminology in its billing system, changing 'Automatic payments' to Postpay and 'Manual payments' to Prepay . Advertisers will find these updates across various billing screens and related help pages. The change affects around 60 help pages, including glossaries an
🔗 ppcnewsfeed.com · 2026-09-01
Google will implement an updated Alcohol policy on September 30, 2026 , introducing a more unified global advertising framework. This update revises country-specific guidelines, expands allowed advertising locations, and clarifies specific advertiser requirements. The revised policy language is now
🔗 ppcnewsfeed.com · 2026-09-01
Google Ads has released new documents to help advertisers troubleshoot performance fluctuations and changes across various campaign types, including Performance Max , Search , Display , Video , Shopping , and more. These documents provide guidance on identifying and addressing issues that could impa
🔗 ppcnewsfeed.com · 2026-09-01
The Cookiebot Shopify app covers most stores, but not all of them. If you manage several domains from one Cookiebot account , deploy tags through Google Tag Manager , or need to decide exactly which scripts get blocked, you install Cookiebot manually in your theme code instead. This guide walks you
🔗 ppcnewsfeed.com · 2026-09-01
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