📗 This content is the Exact Match Builder user manual, the same one the script writes in the «Manual» tab of its spreadsheet. Here you can search it, listen to it, highlight it and save it to favourites.
One per campaign. They are created automatically. Each row is a keyword the script added: date, keyword, ad group, source term, level, reason, status and its performance over the last 30 days (impressions, clicks, conversions, cost), refreshed on every run.
☐ Pause · ☐ Enable · ☐ Remove. Tick the box and the script applies it on the NEXT run (run it by hand if you do not want to wait). Remove deletes it from Google Ads and the script will never propose it again. Enable is for when you chose «add paused».
IDs, not names. Actions are applied by keyword and ad group ID (hidden columns), so you can rename campaigns and ad groups without breaking anything.
Dashboard: exact-match control
What it measures. What share of the account impressions, clicks and conversions comes in through EXACT keywords versus phrase and broad, today and 30 days ago; how many keywords there are of each match type; and how much of that control the script has built (added, enabled, paused, removed).
How to read it. If the exact share grows month after month, the account is gaining control. If it stalls, either almost everything is already exact or the new terms are not performing yet (they are «waiting»).