📗 This content is the AI Max Analyzer user manual, the same one the script writes in the «Manual» tab of its spreadsheet. Here you can search it, listen to it, highlight it and save it to favourites.
Each metric has its own thresholds depending on whether "more is better" or "less is better":
CTR (more is better): Green if AI Max has at least 85% of the baseline CTR. Yellow between 65-85%. Red below 65%.
Average CPC (less is better): Green if AI Max has a CPC ≤110% of the baseline. Yellow 110-130%. Red above 130%.
CPA (less is better): The RED threshold is ALERT_CPA_RATIO (Config, default 1.25 = +25%). Since v2.31 the GREEN limit scales with your threshold (≈90% of it): green up to close to your threshold, yellow just before, red once it is exceeded. E.g. with a threshold of 1.5, AI Max is green up to ~+35%, yellow +35-50%, red >+50%. IMPORTANT: write the decimal with a comma or a dot, either works ("1,5" is recognised). Check the Logs tab to see the value the script applies.
ROAS (more is better): Green if the AI Max ROAS is ≥85% of the baseline. Yellow between 65-85%. Red below 65%.
⚪ Grey: Not enough data. It shows when baseline or AI Max have no traffic or no conversions in the analysed period.